Strategic Director, Semiconductor Product Marketing

Vishay Intertechnology, Inc.; Columbus (NE); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health care coverage

Financial support programs

Global/local career opportunities

Job summary

Vishay Dale Electronics in Columbus, NE seeks a Director of Product Marketing to lead market strategies and GTM plans for key resistor/e-beam products. You will analyze market data, define pricing, messaging and campaigns, and coordinate cross-functional teams to meet business goals.

The role requires a bachelor’s in electronics or related field, 5–8 years marketing experience in electronics, and 40–60% travel. Vishay offers comprehensive benefits and opportunities to work globally and locally.

Qualifications

• Bachelor’s degree in electronic or electrical engineering or related field.
• Minimum 5–8 years’ experience in marketing or business development in electronics.
• Willingness to travel 40–60% as required.

Responsibilities

• Design product marketing strategies and plans to ensure profitable business for the product.
• Analyze market information about target markets, customers and competitors.
• Derive product requirements and go-to-market plans including pricing, promotion and placement.
• Lead outbound marketing activities and design product marketing campaigns.
• Coordinate pricing, messaging and market positioning with cross-functional teams.
• Ensure product specifications and data are documented and maintained.
• Monitor trends to coordinate activities and measure milestones.
• Plan and coordinate activities for local projects or investments with management.

Education

Bachelor’s degree in electronic or electrical engineering or related field

Job description

Vishay Dale Electronics in Columbus, NE seeks a Director of Product Marketing to lead market strategies and GTM plans for key resistor/e-beam products. You will analyze market data, define pricing, messaging and campaigns, and coordinate cross-functional teams to meet business goals.

The role requires a bachelor’s in electronics or related field, 5–8 years marketing experience in electronics, and 40–60% travel. Vishay offers comprehensive benefits and opportunities to work globally and locally.