Director Product Marketing

Vishay Intertechnology; Columbus, Northern (NE, KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Vishay Dale Electronics in Columbus, NE seeks a Director of Product Marketing to lead market strategy and go-to-market initiatives for its resistor and e-beam technology products. You will design strategies, coordinate with cross-functional teams, and shape pricing and promotion to maximize product profitability.

The role requires 5–8 years in electronics marketing, a engineering degree, and willingness to travel 40–60%.

Qualifications

• Bachelor’s degree in electronics fields (preferred).
• 5–8 years in marketing within electronics industry.
• Willingness to travel 40–60%.

Responsibilities

• Design product market strategies and marketing plans.
• Analyze market data, target segments, and competitive landscape.
• Derive product requirements and go-to-market plans including pricing and promotion.
• Lead outbound marketing campaigns and product messaging alignment.
• Coordinate cross-functional teams and manage milestones.

Skills

Market strategy

Go-to-market planning

Product messaging

Cross-functional leadership

Pricing strategy

Education

Bachelor’s degree in Electronics Engineering

Job description

## Director Product MarketingApply: Fully Remote: Columbus, NE: Full time: Posted Yesterday: JR-20503Vishay manufactures one of the world's largest portfolios of discrete semiconductors and passive electronic components that are essential to innovative designs in the automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical markets. We help the world's most in-demand technologies come to life. Every day our products touch your life and the lives of people across the world, though you likely do not know it. Come join us and help us build **The DNA of tech**.TM**We are seeking great talent to help us build The DNA of tech.**Vishay manufactures one of the world's largest portfolios of discrete semiconductors and passive electronic components that are essential to innovative designs in the automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical markets. We help the world's most in-demand technologies come to life. Every day our products touch your life and the lives of people across the world, though you likely do not know it. Come join us and help us build The DNA of tech.TMVishay Intertechnology, Inc. is a Fortune 1,000 Company listed on the NYSE (VSH). Learn more at www.Vishay.com.Do you want to help us build the DNA of tech? Vishay Dale – Columbus, NE is currently seeking applicants for a Director - Product Marketing.Job Location:Vishay Dale Electronics, Columbus, NE is one of the world’s largest manufacturers of resistors and e-beam technology. What you will be doing:* Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.* Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.* Deriving product requirements and Go-to-market plans, including pricing, promotion and placing of products.* Driving the product related outbound marketing activities, designing product marketing campaigns.* Leading product related alignments with respect to pricing, product messaging and market positioning.* Ensuring technical specification and data of product are well documented, filed and maintained in the systems.* Monitors, analyzes and evaluates trends and developments to better coordinate activities or measures planned* Plans and coordinates activities, in assigned local projects or workstreams or for products or investments assigned, together with management involved or affected.* Coordinates cross-functional resources, manages activities, evaluates milestone achievements and initiates final acceptance.What you will bring along:* Bachelor’s degree in electronic or electrical engineering preferred, computer engineering, material science, industrial engineering or equivalent qualification.* Minimum 5 – 8 years’ experience in marketing, or business development experience in related Electronics Industry* Able to travel frequently when required 40%-60%.What can we offer you for your talent:Vishay offers a comprehensive suite of benefit programs including health care coverage, financial support programs and other resources designed to help you achieve your personal and professional goals. With us, you'll experience unique career paths, an open and collaborative culture, a stable business that will be there for you, and opportunities to work globally and locally.Do you have the skills we need? Are you ready to power your career as you power the world? If so, apply today.This position requires access to information subject to the International Traffic in Arms Regulations and/or the Export Administration Regulations. As such, this position is open only to applicants who qualify as “U.S. Persons” as defined by 22 C.F.R. §120.15 is required. “U.S. Person” includes U.S. Citizen, lawful permanent resident, refugee, or asylee.”It is the policy of Vishay to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to sex, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.As an equal opportunity employer, Vishay is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact [e-mail] assistance.**This position requires access to information subject to the International Traffic in Arms Regulations and/or the Export Administration Regulations. As such, this position is open only to applicants who qualify as “U.S. Persons” according to U.S. federal law.**