Strategic Director, Product Marketing & Commercialization

Wolters Kluwer

Augusta (ME)

On-site

USD 152,000 - 271,000

Full time

12 days ago

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Benefits offered by this job

Medical, Dental, Vision
401(k)
Paid Parental Leave
Vacation and Sick Time

Job summary

Wolters Kluwer Health's UpToDate product marketing leadership role seeks a senior executive to translate strategy into market value, launches, and sustained customer adoption. You will lead a team across Product Marketing, Market Intelligence, and Packaging, partnering with Product Management, Sales, and Strategy to drive readiness and commercial success.

The role requires 12+ years in product marketing or related fields, proven healthcare or enterprise SaaS experience, and strong executive

Qualifications

  • 12+ years of experience in product marketing, commercialization, or related roles.
  • Leadership experience building and scaling product marketing and insights teams.
  • Experience commercializing healthcare or enterprise SaaS products.

Responsibilities

  • Lead Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
  • Own positioning, messaging, and value propositions across the portfolio.
  • Oversee go-to-market, launches, and lifecycle management across cross-functional teams.
  • Lead market and competitive intelligence to inform strategy and decisions.
  • Drive enablement, packaging, pricing, and cross-organizational alignment.
  • Establish metrics and governance to measure launch readiness and impact.

Skills

Product marketing
Go-to-market
Leadership
Cross-functional
Healthcare

Job description

Wolters Kluwer Health's UpToDate product marketing leadership role seeks a senior executive to translate strategy into market value, launches, and sustained customer adoption. You will lead a team across Product Marketing, Market Intelligence, and Packaging, partnering with Product Management, Sales, and Strategy to drive readiness and commercial success.

The role requires 12+ years in product marketing or related fields, proven healthcare or enterprise SaaS experience, and strong executive

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