Strategic Product Marketing & Commercialization Lead

UpToDate; Waltham (MA); Sur place; USD 152 000 - 271 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision benefits

401(k) with match

FSA/HSA

Tuition assistance

Paid vacation and sick time

Parental leave

Résumé du poste

Wolters Kluwer Health in the United States seeks a Director of Product Marketing & Commercialization to lead product marketing, market intelligence, and packaging for the Clinical Decision Support portfolio. You will shape how products are positioned, launched, and adopted while guiding cross‑functional teams across Product, Marketing, Sales, and Services.

You will drive commercialization strategy, enablement, and performance analytics, partnering with executive leadership to align customer

Qualifications

• 12+ years of experience in product marketing, commercialization, go‑to‑market strategy, or related roles.
• Demonstrated leadership building and managing product marketing, market intelligence, and related teams.
• Experience commercializing complex healthcare, enterprise SaaS, technology, data, or workflow products.

Responsabilités

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
• Lead the organization for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Packaging/Go-to-Market.
• Establish priorities, roles, and operating rhythms across the function; allocate resources for launches and opportunities.
• Build a high-performing, customer-centric team and coach leaders in product marketing and market insights.
• Serve as senior advisor to Product and Executive Leadership on commercialization strategy and market dynamics.
• Own product positioning and messaging architecture; ensure clear, differentiated value propositions.
• Oversee go-to-market launches, governance, and cross-functional coordination for new products and enhancements.

Connaissances

Product marketing

Commercialization

Go-to-market

Leadership

Strategic thinking

Executive communication

Cross-functional leadership

Description du poste

Wolters Kluwer Health in the United States seeks a Director of Product Marketing & Commercialization to lead product marketing, market intelligence, and packaging for the Clinical Decision Support portfolio. You will shape how products are positioned, launched, and adopted while guiding cross‑functional teams across Product, Marketing, Sales, and Services.

You will drive commercialization strategy, enablement, and performance analytics, partnering with executive leadership to align customer