Strategic Director of Admissions & Enrollment Growth

Ashland University; Ashland (OH); On-site; USD 95,000 - 130,000; Full time

Job summary

Ashland University is seeking a Director of Admissions to lead strategy and execution across undergraduate, international, online and graduate programs.

The Director translates enrollment priorities into a comprehensive annual recruitment plan, builds a reliable prospective-student pipeline, develops the admissions team, and partners with Enrollment Management to optimize net tuition revenue and student-fit goals.

Qualifications

• Bachelor’s degree from an accredited college or university.
• Experience using data to set priorities, monitor performance, communicate findings, and improve recruitment or service outcomes.
• Experience leading projects, coordinating complex events, or supervising and coaching employees or student staff.
• Strong written, verbal, interpersonal, presentation, and relationship-building skills; ability to communicate effectively with students, families, school counselors, colleagues, and community partners.
• Ability to organize multiple priorities, exercise sound judgment, work independently, and collaborate across a campus community.
• Valid driver’s license and ability to travel during peak recruitment periods.
• Availability for occasional evening and weekend work, especially during recruitment events and peak-cycle needs.
• Applicant must be currently authorized to work in the United States. Ashland University will not sponsor or take over sponsorship for an employment visa.
• At least five years of full-time experience in undergraduate, international, online or graduate admissions, college access, enrollment management, or a closely related field; progressively responsible experience is preferred.
• Master’s degree in higher education, student affairs, business, or a related field. Other fields will be considered upon the candidate’s ability to demonstrate relevance to the role.
• Experience supervising professional admissions staff and student employees.
• Experience with Slate or a comparable CRM, funnel reporting, recruitment territory design, and enrollment forecasting.
• Experience managing recruitment budgets and evaluating the return and student impact of recruitment activities.
• Knowledge of current recruitment practices, financial aid concepts, and the needs of diverse student populations.

Responsibilities

• Develop an annual recruitment strategy aligned with enrollment, net tuition revenue, academic, geographic, and student-success priorities.
• Translate strategy into actionable territory plans, audience segments, outreach channels, event calendars, staff assignments, and funnel goals.
• Use funnel history and market intelligence to identify opportunities and risks, adjust recruitment efforts during the cycle, and apply lessons to future plans.

Skills

Data analysis

Leadership

Communication

Project management

Relationship building

Education

Bachelor's degree

Master's degree preferred

Tools

Slate CRM

CRM and reporting tools

Enrollment forecasting

Job description

Ashland University is seeking a Director of Admissions to lead strategy and execution across undergraduate, international, online and graduate programs.

The Director translates enrollment priorities into a comprehensive annual recruitment plan, builds a reliable prospective-student pipeline, develops the admissions team, and partners with Enrollment Management to optimize net tuition revenue and student-fit goals.