Strategic Director, In-Store & DOOH Commerce Media

IAB; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

IAB is seeking a Director, Retail Media to define the future of in-store commerce media and Digital Out-of-Home (DOOH). The role leads strategy across in-store screens, shelf-edge displays, and DOOH networks, aligning with omnichannel priorities and data interoperability.

This leadership position requires turning complexity into clear frameworks, guiding cross-industry groups, and producing high-impact content for industry stakeholders.

Qualifications

• 6+ years in in-store media, retail media, shopper marketing, DOOH, or adjacent roles.
• Experience shaping strategy and leading cross-functional programs.
• Knowledge of measurement design, attribution, and standards.

Responsibilities

• Set the Vision for in-store & DOOH commerce media and shape the strategic roadmap.
• Convene cross-industry groups; facilitate alignment on complex topics and moments.
• Create market-moving thought leadership through whitepapers and frameworks.
• Drive execution across research, events, policy, and partner programs.

Skills

in-store media

retail media

DOOH

measurement

CPG/retail analytics

cross-functional leadership

Job description

IAB is seeking a Director, Retail Media to define the future of in-store commerce media and Digital Out-of-Home (DOOH). The role leads strategy across in-store screens, shelf-edge displays, and DOOH networks, aligning with omnichannel priorities and data interoperability.

This leadership position requires turning complexity into clear frameworks, guiding cross-industry groups, and producing high-impact content for industry stakeholders.