Director, Retail Media

IAB; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

IAB is seeking a Director, Retail Media to define the future of in-store commerce media and Digital Out-of-Home (DOOH). The role leads strategy across in-store screens, shelf-edge displays, and DOOH networks, aligning with omnichannel priorities and data interoperability.

This leadership position requires turning complexity into clear frameworks, guiding cross-industry groups, and producing high-impact content for industry stakeholders.

Qualifications

• 6+ years in in-store media, retail media, shopper marketing, DOOH, or adjacent roles.
• Experience shaping strategy and leading cross-functional programs.
• Knowledge of measurement design, attribution, and standards.

Responsibilities

• Set the Vision for in-store & DOOH commerce media and shape the strategic roadmap.
• Convene cross-industry groups; facilitate alignment on complex topics and moments.
• Create market-moving thought leadership through whitepapers and frameworks.
• Drive execution across research, events, policy, and partner programs.

Skills

in-store media

retail media

DOOH

measurement

CPG/retail analytics

cross-functional leadership

Job description

Director, Retail Media (In-Store Media & DOOH)

Retail media is no longer confined to screens and carts. It's moving into aisles, checkout lanes, sidewalks, and city streets and the industry needs leadership to make sense of it all.

At IAB, we're hiring a Director, Retail Media to help define the future of in-store commerce media and Digital Out-of-Home (DOOH). This is a rare opportunity to sit at the center of retail, media, data, and measurement shaping the standards, frameworks, and best practices that will guide how billions of dollars are invested and measured.

This role is built for someone who can zoom out strategically and go deep analytically. Someone who understands how in-store screens, shelf-edge displays, smart carts, and DOOH fit into omnichannel measurement and who's ready to bring clarity to a fast-moving, fragmented ecosystem.

If you love turning complexity into alignment, and ideas into action, this role was made for you.

What You’ll Do:

Set the Vision for In-Store & DOOH Commerce Media

• Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH.
• Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers.
• Translate industry needs into tangible outputs standards, guidelines, taxonomies, measurement frameworks, and educational resources.
• Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability.

Convene the Industry

• Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners.
• Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies.
• Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward.

Create Market-Moving Thought Leadership

• Author and contribute to high-impact content including whitepapers, best practices, presentations, blogs, and frameworks.
• Partner with research, standards, and internal teams to develop insights that support Commerce Center priorities.
• Represent the Commerce Center at industry events, leadership meetings, and internal IAB activations.

Drive Execution with Excellence

• Oversee multi-stakeholder initiatives from concept through delivery, ensuring momentum, clarity, and high-quality outcomes.
• Work cross-functionally with research, events, legal, policy, and marketing teams to bring Commerce Center initiatives to life.
• Integrate Commerce Center work into major IAB moments flagship events, research releases, leadership forums, and partner programs.
• Maintain clear documentation of member input, project milestones, and evolving best practices.

Who You Are

You're not just following where commerce media is going you're helping shape where it lands.

• 6+ years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles.
• Hands-on familiarity with in-store media formats such as:
• In-aisle and shelf-edge displays
• Self-checkout and kiosk screens
• Smart carts and in-store audio
• Digital signage and DOOH environments
• Impression verification and presence detection
• Match rates, attribution, incrementally, and measurement design
• A clear, confident communicator who can translate technical complexity into compelling narratives for senior audiences.
• Experienced at facilitating discussions with diverse stakeholders and driving consensus without losing rigor.
• Highly organized, solutions-oriented, and comfortable leading cross-functional initiatives in dynamic environments.
• Broad understanding of the commerce media ecosystem from retail media networks and brand investment models to data partnerships and omnichannel activation.

Bonus Points If You Bring

• Experience at a retailer, retail media network, CPG manufacturer, DOOH network, measurement provider, or industry organization.
• Background in market research, industry standards, technical frameworks, or cross-industry initiatives.
• Familiarity with verification technologies, sensor-based measurement, mobile ID approaches, attention metrics, or audience modeling.
• Experience producing thought leadership, speaking publicly, or leading industry working groups.

Why This Role Stands Out

• Define a New Category: Help architect the standards and frameworks shaping the future of in-store commerce media and DOOH.
• Cross-Ecosystem Impact: Collaborate with retailers, brands, agencies, networks, and tech leaders at the center of industry transformation