Strategic Director, Events & Partnerships

Continuum AI; Chicago (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

Continuum AI in Chicago seeks a Senior Manager of Events & Associations to own the event strategy and drive execution across conferences, trade shows, associations, hosted events, and webinars. You will partner with Sales to align goals, manage budgets, and ensure measurable pipeline impact.

The role requires strategic thinking, strong organization, and a hands-on, proactive approach in a fast-moving startup.

Qualifications

• 4–7+ years of experience in event marketing or related B2B marketing roles.
• Experience owning trade shows, conferences, hosted events, webinars, or field marketing from planning through reporting.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience partnering with Sales to support event-driven pipeline generation.
• Comfortable working in HubSpot or a similar CRM/marketing automation platform.
• Ability to manage attendee lists, assignments, campaign tracking, and basic reporting.
• Strong written and verbal communication skills.
• Comfortable in a fast-paced startup environment.

Responsibilities

• Develop and manage Continuum’s event & field marketing strategy across conferences, trade shows, association events, hosted events, dinners, webinars, and other programs.
• Own event execution from planning through post-event follow-up, including timelines, budgets, sponsorship deliverables, registrations, vendors, booth experience, collateral, shipping, and onsite logistics.
• Evaluate event opportunities and recommend where to invest based on audience fit, value, sales priorities, and pipeline potential.
• Partner with Sales to define event goals, target accounts, attendee outreach, meeting goals, follow-up process, and pipeline expectations.
• Manage attendee and registration lists, ensuring contacts are organized, uploaded, segmented, assigned, and tracked in HubSpot.
• Develop creative event concepts, booth experiences, and audience engagement ideas that help Continuum stand out at events.
• Create clear internal communications so Sales and leadership understand event goals, timelines, responsibilities, and next steps.
• Coordinate with internal and external stakeholders including event organizers, association partners, vendors, sales, executives, and speakers.
• Proactively identify risks, gaps, and dependencies to prevent last-minute issues.
• Track and report on event performance: meetings booked, pipeline influence, follow-up activity, and learnings.
• Build repeatable event processes, templates, checklists, and reporting structures to improve execution over time.

Skills

Project management

Organization

Attention to detail

Written & verbal communication

Cross-functional collaboration

Proactive problem solving

Tools

HubSpot

Job description

Continuum AI in Chicago seeks a Senior Manager of Events & Associations to own the event strategy and drive execution across conferences, trade shows, associations, hosted events, and webinars. You will partner with Sales to align goals, manage budgets, and ensure measurable pipeline impact.

The role requires strategic thinking, strong organization, and a hands-on, proactive approach in a fast-moving startup.