Strategic Director, Digital Planning — Hospitality

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Spark Foundry in New York is seeking a Director of Strategy to lead strategy and digital planning for assigned clients. The role oversees client relationships, guides the strategy team, and actively deploys strategic plans while ensuring fiscal accountability and revenue upside.

The position requires 8+ years in digital media planning and a proven ability to manage complex client engagements, budgets, and cross-functional collaboration within the agency ecosystem.

Qualifications

• 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.
• Demonstrated business acumen and a track record of success in the media services profession.
• Strategic thinker with ability to analyze and solve problems creatively.

Responsibilities

• Strong leadership presence and client management skills.
• Leads thinking to inspire innovative solutions, creativity and a proactive approach.
• Digital mindset/fluency and an insatiable curiosity.
• Flexibility and agility to manage complex processes.
• Embodies Spark Foundry’s values and cultivates them among team members.
• Ensure the team delivers sound strategic plan recommendations based on clear understanding of client objectives.
• Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives.
• Expert command of Media Research resources, capabilities and limitations.
• Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
• Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process.
• Thorough knowledge of marketing and communications.
• Excellent written and verbal communication skills; solid presentation skills.
• Authoritative, leadership presence.
• Ability to prioritize and organize issues/projects for self and staff.
• Moderate trav e.

Skills

Leadership

Strategy

Client management

Media research

Budget management

Education

8+ years in Digital Media Planning/Management

Tools

P&L management

Job description

Spark Foundry in New York is seeking a Director of Strategy to lead strategy and digital planning for assigned clients. The role oversees client relationships, guides the strategy team, and actively deploys strategic plans while ensuring fiscal accountability and revenue upside.

The position requires 8+ years in digital media planning and a proven ability to manage complex client engagements, budgets, and cross-functional collaboration within the agency ecosystem.