Strategic Digital Product Manager: Growth & Transformation

Hancock Whitney; New Orleans (LA); On-site; USD 90,000 - 130,000; Full time

Job summary

Hancock Whitney in New Orleans is seeking a Digital Strategy Product Manager to own end-to-end management of digital value streams, client journeys or platforms, translating user needs and business goals into product requirements, user stories and prioritized backlogs while collaborating across cross-functional teams.

The role requires defining roadmaps, driving digital growth, leveraging data analytics to monitor KPIs, and guiding initiatives from concept through launch and ongoing optimization

Qualifications

• Bachelor's degree required.
• 4 years of digital product management, digital strategy, or related technology roles.
• 1 year of financial services or other highly regulated industry experience required.
• Experience managing products through the software development lifecycle.
• Experience writing business requirements and/or user stories.

Responsibilities

• Own and execute the product roadmap for an assigned digital value stream, ensuring alignment with enterprise strategy, client needs, and business objectives.
• Identify and deliver opportunities that drive digital growth, client acquisition, adoption, retention, revenue generation, and operational efficiency.
• Translate product strategy into prioritized initiatives, business requirements, and user stories while managing the product backlog to maximize value delivery.
• Partner with Technology and cross-functional teams throughout the product lifecycle, from concept and design through implementation, launch, and ongoing optimization.
• Define, monitor, and communicate key performance indicators and business outcomes, using data and analytics to inform decisions and measure success.
• Leverage customer insights, market research, competitive benchmarking, and industry trends to identify product enhancements and emerging opportunities.
• Evaluate digital experiences, processes, and technology capabilities to identify and remove barriers, inefficiencies, and gaps that impact client experience or business performance.
• Lead and influence cross-functional stakeholders, including Marketing, Retail Banking, Technology, Compliance, Legal, Risk, and vendors, to ensure successful product delivery and regulatory compliance.
• Provide product expertise and strategic guidance during planning, design, solutioning, and prioritization activities to support enterprise digital objectives.
• Support a culture of continuous improvement by mentoring less experienced associates (junior product managers) and promoting best practices in product management, analytics, and digital strategy.

Skills

Product management

Agile / SDLC

Data analytics

Cross-functional collaboration

User storytelling

Education

Bachelor's degree

Job description

Hancock Whitney in New Orleans is seeking a Digital Strategy Product Manager to own end-to-end management of digital value streams, client journeys or platforms, translating user needs and business goals into product requirements, user stories and prioritized backlogs while collaborating across cross-functional teams.

The role requires defining roadmaps, driving digital growth, leveraging data analytics to monitor KPIs, and guiding initiatives from concept through launch and ongoing optimization