Strategic Digital Product Analyst

Manulife and John Hancock; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Benefits offered by this job

Health benefits

Job summary

Manulife Financial Corporation’s John Hancock unit seeks a Digital Product Analyst to plan, deliver, and optimize digital experiences across content, platforms, and journeys. You will partner with Technology, Design, Product Marketing, Analytics, SEO, and Experience teams to translate customer needs into actionable requirements and scalable solutions.

In this role you’ll manage backlogs, define success metrics with Analytics, and support agile delivery while driving cross‑functional alignment

Qualifications

• 3-5 years of experience supporting digital products, platforms, or customer journeys with demonstrated delivery outcomes.
• Strong analytical and problem‑solving skills, with the ability to translate ambiguous business needs into clear requirements and actionable solutions.
• Effective communication and collaboration skills across business, product, technology, marketing, and analytics teams.
• Ability to evaluate value, effort, risk, and dependencies and recommend where to simplify, standardize, consolidate, or stop work.
• Bachelor’s degree preferred or equivalent practical experience.

Responsibilities

• Bring clarity to ambiguous business needs by identifying assumptions, defining scope, uncovering dependencies, evaluating solution options, and guiding stakeholders toward practical, scalable approaches.
• Create product delivery plans that identify key milestones, risks, technical constraints, and delivery considerations, helping stakeholders make informed prioritization and sequencing decisions.
• Partner closely with Technology, Design, Product Marketing, SEO, Analytics, and Experience teams to shape connected journeys and determine the most effective solution across content, platform, data, and workflow capabilities.
• Build roadmaps that account for functional and content needs, governance, distribution strategy, dependencies, and performance outcomes across priority journeys.
• Align stakeholders on product vision, priorities, trade-offs, and success measures.
• Participate in agile planning, refinement, and standups, providing clear visibility into progress, risks, decisions, and dependencies.
• Coordinate with Product Marketing and cross‑functional partners on launch readiness, campaign enablement, and consistent execution across digital touchpoints.
• Lead or support user acceptance testing to confirm solutions meet requirements, quality standards, accessibility expectations, and intended outcomes.

Skills

Backlog management

Requirements gathering

Cross-functional collaboration

Agile delivery

Data-driven decision making

Education

Bachelor’s degree preferred or equivalent

Tools

Adobe Experience Manager

Adobe Analytics

Customer Journey Analytics

Marketo

Salesforce

APIs

Job description

Manulife Financial Corporation’s John Hancock unit seeks a Digital Product Analyst to plan, deliver, and optimize digital experiences across content, platforms, and journeys. You will partner with Technology, Design, Product Marketing, Analytics, SEO, and Experience teams to translate customer needs into actionable requirements and scalable solutions.

In this role you’ll manage backlogs, define success metrics with Analytics, and support agile delivery while driving cross‑functional alignment