Strategic Digital Media Buyer - Programmatic & Social

FTP; Washington (District of Columbia); On-site; USD 111,000 - 130,000; Full time

Benefits offered by this job

Generous PTO

Medical/Dental/Vision insurance

401K plan

$80 monthly phone stipend

Flexible Spending accounts

Job summary

FTP in Washington, DC is seeking a Digital Media Buyer to plan, build, traffic, and optimize paid media campaigns across programmatic, social, and search for advocacy and public affairs clients. You will own campaigns from setup to pacing and reporting, collaborate with account teams, mentor junior analysts, and help shape FTP's growing digital practice.

You will work under fast turnaround demands across healthcare, technology, and defense sectors, ensuring on-time delivery and data-driven

Qualifications

• Bachelor’s degree from an accredited university or equivalent experience.
• 3-5 years of hands-on paid media buying experience, ideally including advocacy, public affairs, political, or issue campaigns
• Hands-on experience with programmatic DSPs, paid social ad managers (Meta, LinkedIn, X, TikTok), and paid search platforms
• Strong command of audience targeting, pixel and conversion tracking, UTM discipline, and campaign measurement
• Comfort building campaign reports and translating performance data into clear PowerPoint deliverables
• Fluency in Microsoft Office, especially Excel for budget pacing and reconciliation
• Demonstrated ability to effectively and independently manage multiple projects
• Demonstrated capacity for teamwork and meeting tight deadlines across teams

Responsibilities

• Plan, build, traffic, and optimize paid media campaigns across programmatic display, video, and connected TV, paid social, and paid search, on time and on budget.
• Manage day-to-day campaign execution including pacing, bid and budget management, audience targeting, creative trafficking, and mid-flight optimization.
• Operate across managed-service and self-serve buying platforms, and bring a point of view on channels and tactics for each client.
• Turn Public Affairs account team objectives into concrete media plans, flighting, and budget recommendations.
• Build and manage campaign reporting, turning performance data into clear PowerPoint deliverables for clients.
• Hold fast turnaround times without sacrificing accuracy; same-day launches are routine.
• Partner with and help develop junior analysts on reporting, data pulls, and campaign support.
• Collaborate with Public Affairs teams across sectors to align paid media with broader client strategy.
• Manage media and data vendor relationships and flag stack limitations.
• Track platform changes and new formats, and bring recommendations back to the team.
• Help define how FTP runs paid media as the practice grows, including process and documentation.

Skills

Paid media buying

Programmatic DSPs

Paid social ads

Campaign measurement

Budget pacing

Excel budgeting

Time management

Team collaboration

Education

Bachelor’s degree

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

X Ads

TikTok Ads

Job description

FTP in Washington, DC is seeking a Digital Media Buyer to plan, build, traffic, and optimize paid media campaigns across programmatic, social, and search for advocacy and public affairs clients. You will own campaigns from setup to pacing and reporting, collaborate with account teams, mentor junior analysts, and help shape FTP's growing digital practice.

You will work under fast turnaround demands across healthcare, technology, and defense sectors, ensuring on-time delivery and data-driven