Paid Media Director: Strategy & Cross-Channel Campaigns

FTI Consulting; Washington (District of Columbia); Hybrid; USD 99,000 - 173,000; Full time

Job summary

FTI Consulting is seeking a Paid Media Director to develop and execute data-driven paid media and digital strategy. You will lead cross-channel campaigns, engage with clients, and contribute to business development while mentoring junior staff.

This hybrid role requires strong analytics, storytelling, and the ability to travel to client sites across the United States. You'll collaborate with CPI&I and broader Strategic Communications practices to deliver integrated programs and drive brand

Qualifications

• 5+ years of hands-on paid media experience in a communications agency, public affairs firm, or digital consultancy.
• Experience planning and executing paid campaigns across Google Ads, LinkedIn, Meta, and programmatic display.
• Proficiency with GA4, Google Tag Manager, and native platform reporting.
• Experience with Brandwatch, Meltwater and Signal AI, with ability to build Boolean queries and dashboards.
• Excellent written and verbal communication; comfortable presenting to senior clients.
• Willingness to travel to FTI offices and client sites.

Responsibilities

• Lead end-to-end management of paid media campaigns across channels.
• Translate client objectives into actionable paid media plans and KPI frameworks.
• Oversee creative concepting and copy requirements for paid activations.
• Own campaign trafficking, tagging, and QA for accurate tracking.
• Manage budgets with pacing reports and optimization flags.
• Serve as primary client contact on paid media accounts and report performance.

Skills

Analytical skills

Written & verbal communication

Travel readiness

Campaign storytelling

Education

Bachelor’s degree (Communications/Marketing/Business)

Tools

GA4

Google Tag Manager

Brandwatch

Meltwater

Signal AI

Job description

FTI Consulting is seeking a Paid Media Director to develop and execute data-driven paid media and digital strategy. You will lead cross-channel campaigns, engage with clients, and contribute to business development while mentoring junior staff.

This hybrid role requires strong analytics, storytelling, and the ability to travel to client sites across the United States. You'll collaborate with CPI&I and broader Strategic Communications practices to deliver integrated programs and drive brand