Strategic Digital Marketing Manager - Luxury Brands

The Fragrance Group; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Fragrance Group is seeking a Digital Marketing Manager to build and scale internal digital marketing capabilities across luxury fragrance brands. You will own strategy, agency management, and performance across multiple brands, with focus on shifting functions from agencies to internal ownership over time.

Based in Herald Square, this role sits in our office headquarters and requires collaboration with Ecommerce leadership to drive growth, optimize campaigns, and deliver measurable ROAS.

Qualifications

• Minimum 4–7+ years in digital/ecommerce marketing or related fields.
• Experience managing external agencies and vendor relationships.
• Experience supporting ecommerce performance marketing programs.
• Strong ability to translate marketing data into business recommendations.
• Experience overseeing budgets, reporting, and optimization initiatives.

Responsibilities

• Serve as the primary liaison between Ecommerce and external agency partners.
• Evaluate agency workflows, performance, reporting, and processes.
• Decide which functions remain agency-supported and which go internal.
• Hold agencies accountable for strategy, execution, and results.
• Support strategy and execution across paid search, paid social, display, retargeting, affiliate channels.
• Monitor budgets, audience performance, pacing, and ROAS.
• Develop testing strategies for audiences, creatives, offers, and landing pages.
• Partner with Creative, Ecommerce, Social, and leadership on launches and growth.

Skills

Digital marketing

Ecommerce marketing

Performance marketing

Agency management

Analytical thinking

Campaign management

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Shopify

Klaviyo

Job description

The Fragrance Group is seeking a Digital Marketing Manager to build and scale internal digital marketing capabilities across luxury fragrance brands. You will own strategy, agency management, and performance across multiple brands, with focus on shifting functions from agencies to internal ownership over time.

Based in Herald Square, this role sits in our office headquarters and requires collaboration with Ecommerce leadership to drive growth, optimize campaigns, and deliver measurable ROAS.