Digital Marketing Manager

The Fragrance Group; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Fragrance Group is seeking a Digital Marketing Manager to build and scale internal digital marketing capabilities across luxury fragrance brands. You will own strategy, agency management, and performance across multiple brands, with focus on shifting functions from agencies to internal ownership over time.

Based in Herald Square, this role sits in our office headquarters and requires collaboration with Ecommerce leadership to drive growth, optimize campaigns, and deliver measurable ROAS.

Qualifications

• Minimum 4–7+ years in digital/ecommerce marketing or related fields.
• Experience managing external agencies and vendor relationships.
• Experience supporting ecommerce performance marketing programs.
• Strong ability to translate marketing data into business recommendations.
• Experience overseeing budgets, reporting, and optimization initiatives.

Responsibilities

• Serve as the primary liaison between Ecommerce and external agency partners.
• Evaluate agency workflows, performance, reporting, and processes.
• Decide which functions remain agency-supported and which go internal.
• Hold agencies accountable for strategy, execution, and results.
• Support strategy and execution across paid search, paid social, display, retargeting, affiliate channels.
• Monitor budgets, audience performance, pacing, and ROAS.
• Develop testing strategies for audiences, creatives, offers, and landing pages.
• Partner with Creative, Ecommerce, Social, and leadership on launches and growth.

Skills

Digital marketing

Ecommerce marketing

Performance marketing

Agency management

Analytical thinking

Campaign management

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Shopify

Klaviyo

Job description

We are seeking a Digital Marketing Manager to help build and scale the internal digital marketing capabilities of The Fragrance Group's portfolio of luxury and prestige fragrance brands.

Reporting to the Director of Ecommerce, this role will serve as the internal owner of digital marketing strategy, agency management, and marketing performance across multiple brands. External agencies currently manage much of the company's paid media, lifecycle marketing, campaign execution, and reporting efforts. This individual will play a key role in evaluating agency partnerships, identifying opportunities for future internal ownership, and helping shape the marketing infrastructure needed to support long-term growth.

The ideal candidate combines ecommerce performance marketing expertise, agency-management experience, and the ability to thrive in a fast-paced entrepreneurial environment. Experience within luxury, prestige beauty, fragrance, fashion, or other premium consumer categories is strongly preferred.

This role will sit in our office headquarters in the Herald Square area 4 days a week

Core Responsibilities

Agency Management & Marketing Development

• Serve as the primary liaison between the Ecommerce team and external agency partners.
• Evaluate agency workflows, campaign performance, reporting methodologies, and execution processes.
• Help leadership assess which marketing functions should remain agency-supported and which may become internal capabilities over time.
• Hold agency partners accountable for strategy, execution, timelines, and performance results.

Ecommerce Performance Marketing

• Support digital marketing strategy and execution across the company's portfolio of brands.
• Manage and optimize campaigns across paid search, paid social, display, retargeting, affiliate marketing, and other acquisition channels.
• Monitor budgets, audience performance, campaign pacing, and return on advertising spend.
• Develop testing strategies across audiences, creative, offers, and landing pages.
• Identify opportunities to improve customer acquisition, conversion rates, customer lifetime value, and overall marketing efficiency.

Multi-Brand Management & Cross-Functional Collaboration

• Support multiple fragrance brands with distinct target audiences, positioning, and business objectives.
• Partner with Creative, Ecommerce, Social Media, and leadership teams to support launches, promotions, retention initiatives, and growth efforts.
• Coordinate internal and external creative resources to support campaign execution.
• Manage multiple stakeholders, agency relationships, campaigns, and priorities simultaneously.

Reporting & Business Insights

• Build and maintain performance reporting across brands, campaigns, and channels.
• Translate marketing data into actionable recommendations for leadership.
• Support forecasting, budget planning, and performance analysis.
• Present results, insights, and optimization opportunities.

Core Required Experience

• 4-7+ years of digital marketing, ecommerce marketing, performance marketing, or related experience.
• Experience managing external marketing agencies and vendor relationships.
• Experience supporting ecommerce performance marketing programs.
• Strong analytical abilities with the ability to translate marketing data into business recommendations.
• Experience managing campaign budgets, reporting, and optimization initiatives.
• Strong project-management, organizational, and communication skills, with the ability to operate independently in a growing organization.

Platform Experience

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Shopify or comparable ecommerce platform
• Email marketing and customer lifecycle marketing platforms (Klaviyo experience preferred)

Preferred Experience

• Experience evaluating, building, or internalizing marketing functions previously managed by external agencies.
• Experience supporting multiple brands, business units, or customer segments.
• Experience in luxury, prestige beauty, fragrance, fashion, premium retail, or other premium consumer products.
• Experience working within entrepreneurial, founder-led, or high-growth organizations.