Strategic Digital Marketing Manager – Brand & Email

Impact Networking; Chicago (IL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

PTO and holidays

Health, disability, life, dental and a

401(k) with retirement planning

Education reimbursement

Incentive rewards

Job summary

Impact Networking seeks a Digital Marketing Manager (Communications & Nurture) to own email marketing, organic social, and internal/external communications. This strategic, hands-on role drives awareness, engagement, and demand while aligning messaging with brand priorities and audience insights.

You will collaborate with cross-functional teams to optimize nurture journeys, measure outcomes, and accelerate pipeline impact using AI-enabled workflows.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 5+ years of strategic marketing experience.
• Genuine enthusiasm for working with AI and using it to enhance marketing execution.
• Strong understanding of email marketing strategies and best practices.
• Strong understanding of social media strategies by platform (LinkedIn, Facebook, Instagram).
• Strong writing experience for email, social, and internal communications.
• Understanding of omni‑channel marketing including segmentation and targeting.
• Experience with marketing measurement/reporting tools (HubSpot, GA4, Looker Studio).
• Comfortable using AI tools and managing agent‑supported workflows.

Responsibilities

• Lead external communications that support brand, thought leadership, campaigns, events, and business priorities via email and organic social.
• Oversee internal communications keeping employees informed and engaged about campaigns and marketing initiatives.
• Collaborate with leadership, people ops, sales, and marketing to ensure clear, timely messaging across audiences.
• Translate business priorities into audience-focused messaging for internal and external channels.
• Maintain brand voice and messaging consistency across communications.
• Identify opportunities to improve communication workflows and alignment.
• Support PR strategy with senior leaders to secure media opportunities.

Skills

Strategic marketing

Digital campaign ownership

Email marketing

Social media

Copywriting

Omni-channel

Marketing measurement

AI tools usage

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics 4

Looker Studio

Job description

Impact Networking seeks a Digital Marketing Manager (Communications & Nurture) to own email marketing, organic social, and internal/external communications. This strategic, hands-on role drives awareness, engagement, and demand while aligning messaging with brand priorities and audience insights.

You will collaborate with cross-functional teams to optimize nurture journeys, measure outcomes, and accelerate pipeline impact using AI-enabled workflows.