Strategic Digital Marketing Lead - Nonprofit Fundraising

Lifeworks

Austin (TX)

In loco

USD 90.000 - 98.000

Tempo pieno

12 giorni fa

Una candidatura completa in un minuto

Curriculum e lettera di presentazione personalizzati, pronti da inviare.

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Vantaggi offerti da questo lavoro

24 PTO days per year

11 paid holidays per year

Premium‑free medical plan with $100 HS

Retirement savings plan with 50% match

Descrizione del lavoro

LifeWorks in Austin, TX is seeking a Digital Marketing Specialist to lead our Strategic Partnerships team. You will drive the organization’s digital engagement strategy, overseeing email, website, and fundraising campaigns to boost online revenue and donor engagement.

Reporting to the Director of Marketing & Communications, you will optimize the customer journey, collaborate across departments, and measure performance against fundraising goals with a strong emphasis on equity and impact.

Competenze

Bachelor’s degree in marketing, communications, digital media, or a related field.
5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity.
Equivalent combination of education and experience.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems.
Proven ability to balance strategic planning with day‑to‑day execution of digital marketing campaigns.
Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
Experience designing and implementing customer journeys and automated campaigns.
Demonstrated ability to use data and analytics to inform decisions and optimize performance.
Excellent writing, editing, and storytelling skills.
Familiarity with graphic design, multimedia, or video editing tools.
Proficient in MS Office Suite, preferred intermediate level Excel skills.

Mansioni

Develop and implement a comprehensive digital marketing strategy that supports LifeWorks’ fundraising, brand, and engagement goals.
Manage LifeWorks’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
Develops LifeWorks’ website content and functionality to ensure a user‑friendly experience that drives donations, engagement, and awareness.
Responsible for achieving defined digital fundraising goals, and for collaborating with department leadership to set, monitor, and optimize revenue and engagement performance.
Plan and execute online fundraising campaigns, including peer‑to‑peer, giving days, and recurring donor promotions.
Collaborate with Communications to ensure consistent, mission‑centered messaging across digital channels.
Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
Develops digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
Ensure digital content reflects LifeWorks’ brand, voice, and commitment to equity and inclusivity.
Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance LifeWorks’ mission.
Work cross‑functionally to ensure integration of digital strategy with broader marketing, communications, and development efforts.
Owns cross‑channel reporting and analytics dashboarding.
Drafts and updates digital channels rapidly when urgent.
Supports digital advocacy campaigns in collaboration with Development/Programs.
Manages vendors and contractors as needed.
Other duties as assigned.