Strategic Digital Marketing Lead — Growth & CRM

Economic Development Partnership of North Carolina (EDPNC); Raleigh (NC); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Hybrid work schedule

Generous PTO and holidays

401(k) with 5% employer match

Parental leave

Medical, dental, vision coverage

Job summary

Economic Development Partnership of North Carolina (EDPNC) seeks a Digital Marketing Manager to lead our digital ecosystem, including website, CRM, paid and organic channels, and marketing automation. You will translate business goals into integrated campaigns, manage internal teams and agencies, and optimize performance across touchpoints.

The role focuses on growing qualified leads, engagement, and ROI, with a hybrid work arrangement in Raleigh, NC and collaboration with Marketing & Research

Qualifications

• Bachelor’s degree in marketing or related field.
• 5–7 years of digital marketing experience.
• Experience developing and implementing digital strategy.
• Experience managing agencies and cross-functional teams.
• Proficiency with marketing automation and web analytics tools.

Responsibilities

• Develop and own the comprehensive digital marketing strategy aligned to recruitment goals.
• Define channel mix, audience strategy, and budget across paid, owned, and earned channels.
• Own CRM and marketing automation strategy, including lifecycle marketing and lead nurturing.
• Lead website UX/UI improvements, content strategy, SEO, and analytics-driven improvements.
• Oversee KPIs, reporting, and ROI; drive test-and-learn programs across channels.

Skills

Digital marketing

Agency management

Cross-functional teamwork

Performance analytics

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

WordPress CMS

Google Analytics

Hotjar

Pardot

Salesforce

Adobe Creative Suite

Microsoft Office

Job description

Economic Development Partnership of North Carolina (EDPNC) seeks a Digital Marketing Manager to lead our digital ecosystem, including website, CRM, paid and organic channels, and marketing automation. You will translate business goals into integrated campaigns, manage internal teams and agencies, and optimize performance across touchpoints.

The role focuses on growing qualified leads, engagement, and ROI, with a hybrid work arrangement in Raleigh, NC and collaboration with Marketing & Research