Strategic Digital Analytics & Marketing Lead

Twice; Fairhaven (MA); On-site; USD 120,000 - 152,000; Full time

Benefits offered by this job

401k with company match

Health savings accounts

Flexible spending accounts

Pet insurance

Education assistance

Associate Store access

Onsite fitness center

Job summary

Acushnet Company seeks a Lead Digital Technology & Marketing Analytics expert to transform data into actionable insights across digital, marketing, and operations. You will design, test, and maintain dashboards, partner on data architecture, and enable self-service analytics for diverse stakeholders.

Ideal candidates have 8+ years in analytics, strong SQL, BI tool experience, and a knack for translating data into strategic recommendations. Some travel may be required.

Qualifications

• Bachelor's degree or equivalent in a quantitative field.
• 8+ years in enterprise data analytics, BI, or related areas.
• Strong foundation in statistics, data modeling, and analytics methods.
• Proficiency with BI tools (Power BI/Tableau/Domo) and SQL.
• Experience designing ETL, data pipelines, architecture, and modeling.
• Experience with digital marketing measurement and attribution.
• Ability to translate complex data into actionable business insights.
• Strong collaboration with cross-functional stakeholders.

Responsibilities

• Develop, test, and maintain dashboards and self-service analytics.
• Partner with data and tech teams to define data architecture and pipelines.
• Validate datasets, build data models, and support data governance.
• Drive adoption of analytics tools through training and enablement.
• Prioritize requests and contribute to ongoing test-and-learn initiatives.

Skills

Statistics

Data modeling

SQL

ETL processes

Data architecture

Data governance

Stakeholder management

Self-service analytics

A/B testing

Marketing analytics

Education

Bachelor's degree in Data Science, Computer Science, Business, Economics, Statistics, or a related field

Tools

Power BI

Tableau

Domo

Google Analytics

Adobe Analytics

Job description

Acushnet Company seeks a Lead Digital Technology & Marketing Analytics expert to transform data into actionable insights across digital, marketing, and operations. You will design, test, and maintain dashboards, partner on data architecture, and enable self-service analytics for diverse stakeholders.

Ideal candidates have 8+ years in analytics, strong SQL, BI tool experience, and a knack for translating data into strategic recommendations. Some travel may be required.