Lead Digital Technolgy and Marketing Analytics
Twice
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Benefits offered by this job
Job summary
Acushnet Company seeks a Lead Digital Technology & Marketing Analytics expert to transform data into actionable insights across digital, marketing, and operations. You will design, test, and maintain dashboards, partner on data architecture, and enable self-service analytics for diverse stakeholders.
Ideal candidates have 8+ years in analytics, strong SQL, BI tool experience, and a knack for translating data into strategic recommendations. Some travel may be required.
Qualifications
- Bachelor's degree or equivalent in a quantitative field.
- 8+ years in enterprise data analytics, BI, or related areas.
- Strong foundation in statistics, data modeling, and analytics methods.
- Proficiency with BI tools (Power BI/Tableau/Domo) and SQL.
- Experience designing ETL, data pipelines, architecture, and modeling.
- Experience with digital marketing measurement and attribution.
- Ability to translate complex data into actionable business insights.
- Strong collaboration with cross-functional stakeholders.
Responsibilities
- Develop, test, and maintain dashboards and self-service analytics.
- Partner with data and tech teams to define data architecture and pipelines.
- Validate datasets, build data models, and support data governance.
- Drive adoption of analytics tools through training and enablement.
- Prioritize requests and contribute to ongoing test-and-learn initiatives.
Skills
Education
Tools
Job description
Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.
We're seeking a data-driven and collaborative Lead Digital Technology & Marketing Analytics professional to help transform data into actionable business insights across digital, marketing, operations, and enterprise functions. In this role, you'll work closely with stakeholders across digital marketing, customer service, operations, engineering, R&D, and IT to support the integration, management, and analysis of data from a variety of sources.
You will be responsible for developing, testing, and maintaining dashboards, reports, visualizations, and self-service analytics solutions that enable business users to make informed decisions and support strategic initiatives. Partnering with centralized data and technology teams, you'll help define data architecture, manage data pipelines, validate datasets, develop data models, and support data governance best practices across the organization.
As a key member of the analytics function, you will drive adoption of analytics tools through user training and enablement, collaborate on prioritizing business requests, and contribute to test-and-learn initiatives including A/B testing and incremental analysis. Your ability to identify trends, uncover opportunities, and communicate insights clearly will play a critical role in advancing data-driven decision making across the business.
- Bachelor's degree in Data Science, Computer Science, Business, Economics, Statistics, or a related field; equivalent experience considered.
- Minimum of 8+ years of experience working with enterprise-level information systems, data analytics, business intelligence, or related disciplines.
- Advanced understanding of statistics, mathematics, data modeling, and analytical methodologies.
- Strong experience with business intelligence and data visualization platforms such as Power BI, Tableau, Domo, or similar tools.
- Advanced SQL skills with demonstrated ability to query, transform, validate, and analyze complex datasets.
- Experience designing and supporting ETL processes, data pipelines, data architecture, and data modeling solutions.
- Experience working with web analytics platforms such as Google Analytics and/or Adobe Analytics.
- Familiarity with eCommerce environments and order management systems.
- Understanding of digital marketing and media measurement methodologies, including marketing mix modeling, multi-touch attribution, customer segmentation, and customer lifetime value analysis.
- Demonstrated success transforming complex data into actionable insights and business recommendations for both technical and non-technical audiences.
- Experience partnering with cross-functional stakeholders across marketing, technology, operations, engineering, customer service, and business functions.
- Knowledge of data governance principles, reporting standards, and data quality best practices.
- Strong verbal, written, presentation, and stakeholder management skills with the ability to communicate insights clearly and credibly.
- Proven ability to train, support, and drive adoption of self-service analytics and reporting tools.
- Highly organized and self-motivated with strong attention to detail and the ability to manage multiple priorities simultaneously.
- Flexible and adaptable with a willingness to learn new technologies, tools, and business processes.
- Experience working with digital technology, marketing, sales, manufacturing, consumer products, or golf industry datasets is a plus.
- Ability to travel as needed to support business initiatives and stakeholder engagement.
- #LI-CV1
At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more.
Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.
Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.
Pay Range: $119,710.00-$152,329.00
Join us at Acushnet Company and be part of a team that values excellence and innovation.
- Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.
- Acushnet Company respects the intellectual property and confidential information of third parties. Our policy is that no employee or applicant shall disclose confidential information of a third party to Acushnet Company. Accordingly, please do not include any confidential information of a current or previous employer on your resume or any other materials you provide to us.
- Acushnet Company participates is E-Verify.
- Global Candidate Privacy Notice
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