Strategic Data-Driven Digital Marketing Lead

Wheaton College; Norton (MA); On-site; USD 72,000 - 82,000; Full time

Benefits offered by this job

Benefits program

Job summary

Wheaton College in Norton, MA is seeking a Digital Marketing Manager to lead the college's digital strategy and campaigns. You will manage social platforms, oversee student interns, and partner with the Creative Director to produce branded content.

The role requires data-driven decisions using GA4 and close collaboration with Admissions, Athletics and Advancement. The position offers a full-time, 12-month staff term with a salary range around $72k–$82k and a focus on content strategy, analytics,

Qualifications

• Degree in marketing/communications or related field.
• 5–7 years in digital marketing, social media, or related area, with supervision experience.
• Education/experience may be substituted as allowed.

Responsibilities

• Lead digital ad strategy and optimization across platforms.
• Oversee Institutional social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Own analytics and GA4 reporting; translate data into recommendations for leadership.
• Direct a team of student social media interns.
• Collaborate with Creative Director on branded video content.
• Enhance content discoverability for AI/LLM with optimized copy.
• Monitor channels for issues and escalate per protocol.

Skills

Social media strategy

Analytics GA4

Paid social advertising

Content reporting

Project management

Staff supervision

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Wheaton College in Norton, MA is seeking a Digital Marketing Manager to lead the college's digital strategy and campaigns. You will manage social platforms, oversee student interns, and partner with the Creative Director to produce branded content.

The role requires data-driven decisions using GA4 and close collaboration with Admissions, Athletics and Advancement. The position offers a full-time, 12-month staff term with a salary range around $72k–$82k and a focus on content strategy, analytics,