Strategic CPG Account Growth Manager

Land O'Frost; Minnesota; On-site; USD 85,000 - 110,000; Full time

Job summary

A leading food manufacturer is seeking a Customer Business Manager I to drive sales initiatives in the Minnesota area. This role involves building strong relationships with customers and managing broker communications to enhance brand visibility. The ideal candidate will have at least 4 years in CPG sales and a Bachelor's degree in a relevant field. Responsibilities include delivering presentations, creating trade plans, and forecasting sales accurately. Competitive benefits and opportunities for growth are offered.

Qualifications

• Minimum 4 years in the Consumer-Packaged Goods (CPG) industry.
• Strong written and verbal communication skills.
• Expertise in strategic selling.

Responsibilities

• Drive profitable volume growth through distribution expansion.
• Identify and pursue new opportunities within accounts.
• Customize and deliver impactful presentations.

Skills

CPG sales

Customer engagement

Broker management

Strategic selling

Relationship building

Education

Bachelor’s degree in Sales, Marketing, or related field

Tools

Microsoft 365

Salesforce

PX

Nielsen/Circana

Job description

Land O’Frost is seeking a strategic and results-oriented Customer Business Manager I to lead customer-specific sales and marketing initiatives. This role is ideal for a seasoned professional with a strong background in CPG sales, customer engagement, and broker management. Must currently reside in Minnesota, South Dakota, North Dakota, Iowa or Wisconsin.

Company

At Land O’Frost, our brands of lunchmeat, hot dogs and specialty sausage products are recognized as one of the nation’s best-selling and trusted brands. We have accomplished this through our incredible team of employees who are customer focused, motivated, achievers, developers, and purpose driven.

How YOU will contribute

• Drive profitable volume growth through distribution expansion, new product platforms, and trade promotion optimization using tools such as Trade, Marketing, Digital, and IFR.
• Identify and pursue new opportunities within accounts, presenting innovative ideas and solutions to customers.
• Ensure flawless execution of approved business plans at the customer HQ level.
• Customize and deliver impactful presentations using customer-specific data and insights.
• Serve as the primary contact for all private label initiatives, managing timelines and touchpoints.
• Lead, coach, and manage the broker community to increase brand visibility and ensure alignment with LOF strategy.
• Create annualized trade and marketing plans aligned with LOF objectives and Joint Business Plans (JBP).
• Translate customer plans into broker and store-level strategies to improve merchandising and distribution.
• Deliver accurate forecasts and timely reporting via scorecards.

About YOU

• Minimum 4 years in the Consumer-Packaged Goods (CPG) industry.
• Bachelor’s degree in Sales, Marketing, or a related field.
• Proficiency in Microsoft 365, Salesforce, PX, and Nielsen/Circana tools.
• Drive for Results
• Relationship Building
• Strong written and verbal communication; strategic selling expertise.