Strategic Copywriter for High-Impact Campaigns

Procter & Gamble; Cincinnati (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

Procter & Gamble is seeking a skilled Copywriter to craft persuasive copy for a wide range of media, from websites to brochures and social posts. The role involves developing campaigns, ensuring brand consistency, and collaborating with designers to produce cohesive materials.

The ideal candidate will research audiences, measure campaign results, and adapt strategies with industry insights and marketing trends in mind.

Qualifications

• Strong writing and editing skills to craft clear, concise copy.
• Ability to create engaging content that resonates with target audiences.
• Ability to work independently and collaboratively as part of a team, contributing to the creative process.
• Excellent communication and problem-solving skills to effectively convey messages and address challenges.

Responsibilities

• Write compelling copy for a range of media, including websites, advertisements, brochures, social media posts, and more.
• Develop and execute marketing campaigns, ensuring consistency and alignment with brand messaging and objectives.
• Collaborate with designers and other creative professionals to develop cohesive marketing materials.
• Conduct research to understand target audiences, their preferences, and motivations.
• Measure the results of marketing campaigns, analyze data, and make adjustments to optimize performance.
• Stay updated with industry trends, emerging technologies, and marketing techniques to adapt strategies accordingly.

Skills

Copywriting

Content marketing

Audience research

Collaboration

Communication

Tools

Adobe Creative Suite

SEO tools

Social media platforms

Content management systems

Job description

Procter & Gamble is seeking a skilled Copywriter to craft persuasive copy for a wide range of media, from websites to brochures and social posts. The role involves developing campaigns, ensuring brand consistency, and collaborating with designers to produce cohesive materials.

The ideal candidate will research audiences, measure campaign results, and adapt strategies with industry insights and marketing trends in mind.