Strategic Content Marketer for Financial Professionals

PML Penn Mutual Life Insurance Company; Philadelphia (Philadelphia County); On-site; USD 75,000 - 85,000; Full time

Job summary

Penn Mutual is seeking a Content Marketing Specialist to partner with experts across the organization, crafting engaging content that educates financial professionals and advances key initiatives.

You will drive content from concept through publication, developing briefs, thought leadership, and multi-format assets while collaborating with Compliance, Creative Services, and Digital Marketing to ensure brand and regulatory alignment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 3+ years of experience in content marketing, content strategy, editorial, communications, or a related marketing role.
• Proven experience partnering with subject matter experts to develop content for professional audiences.
• Exceptional writing, editing, interviewing, and storytelling skills.
• Demonstrated ability to translate complex concepts into engaging, audience-focused content.
• Experience owning multiple content initiatives simultaneously while balancing deadlines.
• Strong organizational, project coordination, and stakeholder relationship skills.
• Familiarity with Asana and project management workflows.
• Ability to work across departments and stay current on marketing trends.
• Experience developing content for financial professionals or regulated industries (preferred).

Responsibilities

• Content Development & Strategic Storytelling: develop, edit, and optimize content to educate, engage, and support financial professionals.
• Partner with subject matter experts to uncover insights and translate complex topics into clear content.
• Create briefs defining objectives, audiences, messaging, formats, and deliverables.
• Develop thought leadership content, resources, sales enablement materials, and multi-format assets.
• Transform assets into social media posts, infographics, videos, emails, webinars, and other digital formats.
• Ensure content aligns with brand, regulatory, and business objectives.
• Evaluate performance and identify opportunities to improve engagement and reach.
• Stay updated on emerging content marketing trends, AI tools, and best practices.
• Campaign Support & Team Operations: assist with quarterly campaigns, reviews, approvals, and publication timelines.
• Coordinate meetings, track action items, and support cross-functional collaboration.
• Support project workflows in Asana and maintain visibility into priorities and milestones.
• Assist with communications and logistics to drive efficient collaboration across initiatives.

Skills

Content marketing

Storytelling

Writing

Editing

Interviews

Collaboration

Project coordination

Curiosity & learning

Education

Bachelor's degree

Tools

Asana

Job description

Penn Mutual is seeking a Content Marketing Specialist to partner with experts across the organization, crafting engaging content that educates financial professionals and advances key initiatives.

You will drive content from concept through publication, developing briefs, thought leadership, and multi-format assets while collaborating with Compliance, Creative Services, and Digital Marketing to ensure brand and regulatory alignment.