Strategic Content Marketer for Financial Professionals

Penn Mutual; Northern (KY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Penn Mutual is seeking a Content Marketing Specialist to partner with experts across Advanced Sales, Product, Distribution, and Service. You will translate complex topics into clear, audience-focused content and drive initiatives from concept to distribution, owning creative briefs and campaign assets.

You will develop thought leadership, educational resources, newsletters, and web content while expanding reach through social, email, webinars, and other digital experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field.
• 3+ years in content marketing, strategy, editorial, or related role.
• Proven ability to partner with subject matter experts to develop content for professionals.
• Exceptional writing, editing, storytelling, and interviewing skills.
• Ability to translate complex topics into engaging content; manage multiple initiatives.

Responsibilities

• Develop, edit, and optimize content to educate, engage, and support financial professionals.
• Create briefs with objectives, audiences, messaging, formats, and deliverables.
• Produce thought leadership content, resources, newsletters, web content, and assets.
• Repurpose assets into social, infographics, videos, emails, and webinars.
• Collaborate with Compliance, Creative Services, Digital Marketing for brand and regulatory alignment.
• Evaluate content performance and explore new trends and AI-enabled tools.

Skills

Content marketing

Storytelling

Editorial

Project coordination

Cross-functional collaboration

Asana

Education

Bachelor's degree

Tools

Asana

Job description

Penn Mutual is seeking a Content Marketing Specialist to partner with experts across Advanced Sales, Product, Distribution, and Service. You will translate complex topics into clear, audience-focused content and drive initiatives from concept to distribution, owning creative briefs and campaign assets.

You will develop thought leadership, educational resources, newsletters, and web content while expanding reach through social, email, webinars, and other digital experiences.