Content Marketing Specialist

PML Penn Mutual Life Insurance Company; Philadelphia (Philadelphia County); On-site; USD 75,000 - 85,000; Full time

Job summary

Penn Mutual is seeking a Content Marketing Specialist to partner with experts across the organization, crafting engaging content that educates financial professionals and advances key initiatives.

You will drive content from concept through publication, developing briefs, thought leadership, and multi-format assets while collaborating with Compliance, Creative Services, and Digital Marketing to ensure brand and regulatory alignment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 3+ years of experience in content marketing, content strategy, editorial, communications, or a related marketing role.
• Proven experience partnering with subject matter experts to develop content for professional audiences.
• Exceptional writing, editing, interviewing, and storytelling skills.
• Demonstrated ability to translate complex concepts into engaging, audience-focused content.
• Experience owning multiple content initiatives simultaneously while balancing deadlines.
• Strong organizational, project coordination, and stakeholder relationship skills.
• Familiarity with Asana and project management workflows.
• Ability to work across departments and stay current on marketing trends.
• Experience developing content for financial professionals or regulated industries (preferred).

Responsibilities

• Content Development & Strategic Storytelling: develop, edit, and optimize content to educate, engage, and support financial professionals.
• Partner with subject matter experts to uncover insights and translate complex topics into clear content.
• Create briefs defining objectives, audiences, messaging, formats, and deliverables.
• Develop thought leadership content, resources, sales enablement materials, and multi-format assets.
• Transform assets into social media posts, infographics, videos, emails, webinars, and other digital formats.
• Ensure content aligns with brand, regulatory, and business objectives.
• Evaluate performance and identify opportunities to improve engagement and reach.
• Stay updated on emerging content marketing trends, AI tools, and best practices.
• Campaign Support & Team Operations: assist with quarterly campaigns, reviews, approvals, and publication timelines.
• Coordinate meetings, track action items, and support cross-functional collaboration.
• Support project workflows in Asana and maintain visibility into priorities and milestones.
• Assist with communications and logistics to drive efficient collaboration across initiatives.

Skills

Content marketing

Storytelling

Writing

Editing

Interviews

Collaboration

Project coordination

Curiosity & learning

Education

Bachelor's degree

Tools

Asana

Job description

Job Description: Penn Mutual is seeking a creative, strategic, and highly collaborative Content Marketing Specialist to join the Sales Strategies Marketing team. In this role, you will partner with subject matter experts across the organization to develop compelling content that supports financial professionals and advances key business initiatives. From concept development and content creation to amplification across multiple channels, you will play a critical role in bringing complex ideas to life through engaging, audience-focused content. The ideal candidate is passionate about storytelling, naturally curious, and eager to learn. They are not afraid to ask thoughtful questions, bring forward fresh ideas, and apply emerging marketing trends, tools, and best practices to strengthen content effectiveness. While experience in financial services is a plus, we are willing to invest in teaching the right candidate about our industry and business. In return, we're looking for someone who brings initiative, creativity, a growth mindset, and a genuine passion for continuous learning. This role is ideal for a content marketer who enjoys collaborating with experts, translating complex topics into compelling narratives, and finding innovative ways to extend the value and reach of content across channels.

Key Responsibilities

• Content Development & Strategic Storytelling (70%) Develop, edit, and optimize content designed to educate, engage, and support financial professionals. Partner closely with subject matter experts across Advanced Sales, Product, Distribution, Service, and other business areas to uncover insights and translate complex topics into clear, compelling, and audience-focused content. Serve as the primary content owner for assigned initiatives, driving projects from concept development through publication and distribution. Create and own creative briefs that clearly define content objectives, target audiences, key messaging, content formats, and deliverables. Develop thought leadership content, educational resources, sales enablement materials, articles, presentations, newsletters, web content, and campaign assets. Identify opportunities to maximize the value and reach of content by transforming core assets into multiple formats, including social media posts, infographics, videos, email campaigns, webinars, and other digital experiences. Collaborate with Compliance, Creative Services, Digital Marketing, and other stakeholders to ensure content aligns with brand standards, regulatory requirements, and business objectives. Evaluate content performance and recommend opportunities to improve engagement, effectiveness, and audience reach. Continuously explore emerging content marketing trends, audience engagement strategies, AI-enabled content tools, and industry best practices, identifying opportunities to enhance Penn Mutual's content approach and audience experience. Proactively bring recommendations, new ideas, and creative solutions to the team, supported by industry research, market trends, and evolving marketing practices. Demonstrate curiosity and initiative by asking thoughtful questions, seeking to understand business priorities, and uncovering opportunities to strengthen content impact.
• Campaign Support & Team Operations (30%) Partner closely with the Director of Sales Strategies Marketing to support the planning and execution of quarterly marketing campaigns. Coordinate content reviews, stakeholder feedback cycles, approvals, and publication timelines. Organize and facilitate campaign working sessions, content development meetings, and cross-functional collaboration discussions. Partner closely with the team's project manager to support project workflows, timelines, documentation, and stakeholder communications within Asana. Contribute to project planning and coordination efforts by helping track deliverables, prepare meeting materials, facilitate follow-ups, and maintain visibility into content priorities and key milestones. Support alignment across stakeholders and teams to help ensure content initiatives progress smoothly and efficiently. Assist with meeting coordination, agenda development, note-taking, action-item tracking, and project organization for key marketing initiatives and campaign activities. Support team operational needs and communications to help drive effective collaboration across multiple concurrent initiatives.

Qualifications

• Required: Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 3+ years of experience in content marketing, content strategy, editorial, communications, or a related marketing role.
• Proven experience partnering with subject matter experts to develop content for professional audiences.
• Exceptional writing, editing, interviewing, and storytelling skills.
• Demonstrated ability to translate complex or technical concepts into engaging, audience-focused content.
• Experience owning multiple content initiatives simultaneously while balancing competing priorities and deadlines.
• Strong organizational, project coordination, and stakeholder relationship skills.
• Familiarity with project management platforms and workflows, preferably Asana.
• Strong communication and collaboration skills with the ability to work effectively across departments and levels of the organization.
• Demonstrated curiosity, initiative, and commitment to continuous learning, with a passion for staying current on evolving content, digital marketing, and audience engagement strategies.
• Preferred Experience developing content for financial professionals, financial services, insurance, wealth management, or other regulated industries.
• Understanding of B2B content marketing and sales enablement strategies.
• Experience supporting integrated marketing campaigns across digital, email, social, and content channels.
• Familiarity with AI-assisted content development tools and emerging digital marketing technologies.
• Commitment to ongoing professional development and continuous improvement.

Salary Range: $75,000 - $85,000

For over 175 years, Penn Mutual has empowered individuals, families and businesses on the journey to achieve their financial goals. Through our partnership with Financial Professionals across the U.S., we help instill the confidence and reliability that comes from a stronger financial future. Penn Mutual and its affiliates offer a comprehensive suite of competitive products and services to meet the unique needs of Financial Professionals and their clients, including life insurance, annuities, wealth management and institutional asset management. To learn more, including current financial strength ratings, visit www.pennmutual.com.

Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.

You’ve got big plans. You want to do work that matters. And you have high expectations for the next step in your career. Join a team of bright, talented and driven employees who have a common goal in mind: To help people get stronger. It's as simple as that. You’ll build on your expertise and have a positive impact on the financial professionals we support and the clients they serve. Here, you're an expert in the subject matter and you'll always be treated like one. Every day, your purpose is to help people get stronger. But here's the thing: Professionally, you'll get stronger too.