Strategic Content Lead, Pediatric Nutrition

Abbott; North Carolina; On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Career development in an international

Free HIP PPO health coverage in next 1

Excellent retirement savings plan with

Tuition reimbursement and education"

Fortune-Admired company for diversity

Job summary

Abbott in Columbus, OH, is hiring a Strategic Content Planner for the Internal Agency (CDS) to lead integrated content strategies, messaging, activation plans, and creative briefs for Pediatric or Adult Nutrition brands.

The role requires translating brand objectives and audience insights into strategic content guidance, partnering with Brand teams, and aligning with business goals in a fragmented media landscape. Onsite work is required.

Qualifications

• Excellent presentation and interpersonal skills.
• Excellent written and oral communication skills.
• High level of organization and attention to detail.
• Proven ability to prioritize and manage multiple projects in a fast-paced environment.

Responsibilities

• Serve as lead content strategist for Pediatric Nutrition and Adult Nutrition deliverables.
• Develop omni-channel content marketing strategies aligned with objectives and ROI.
• Create content and messaging frameworks, positioning recommendations, consumer journeys, and activation plans.
• Write clear, inspiring briefs to guide creative development.
• Ensure alignment with brand guidelines, audience insights, and business goals.
• Outline goals, strategies, tactics, and roadmaps.
• Collaborate with internal and external teams to provide insights and strategic direction.
• Lead cross-channel planning and integration of marketing efforts.
• Synthesize data into actionable recommendations and stay current with digital trends.

Skills

Excellent presentation and Interperson

Written and oral communication

Facilitate communication

Strong organizational skills

Strategic thinking

Education

Bachelor's Degree in Business/Marketing/Communication/related field

Job description

Abbott in Columbus, OH, is hiring a Strategic Content Planner for the Internal Agency (CDS) to lead integrated content strategies, messaging, activation plans, and creative briefs for Pediatric or Adult Nutrition brands.

The role requires translating brand objectives and audience insights into strategic content guidance, partnering with Brand teams, and aligning with business goals in a fragmented media landscape. Onsite work is required.