Omni-Channel Content Strategist, Nutrition Brands

Abbott; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott in Columbus, OH, is seeking a Strategic Content Planner for Pediatric Nutrition and Adult Nutrition to lead integrated content strategies within the internal agency CDS. You will align brand objectives with audience insights and guide creative briefs across channels.

You’ll translate business goals into content guidance, partner with Brand Marketing, Legal, Regulatory and external agencies, and shape omni-channel campaigns that drive ROI and lasting consumer connections.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• 7+ years of marketing strategy experience in CPG/health.
• Brand management experience preferred.

Responsibilities

• Lead content strategy for Pediatric and Adult Nutrition deliverables across the internal agency.
• Develop omni-channel, consumer-centric content marketing strategies aligned with objectives and ROI goals.
• Create strategic deliverables: content frameworks, positioning, consumer journeys, influencer strategies, activation plans.
• Write clear, inspiring creative briefs to guide creative development.
• Collaborate with Brand Marketing, Legal, Regulatory, Public Affairs and external partners to ensure alignment.

Skills

Content strategy

Brand strategy

Omni-channel marketing

Stakeholder collaboration

Presentation skills

Education

Bachelor's Degree in Business, Marketing, Communications

Tools

CMS

Analytics tools

Job description

Abbott in Columbus, OH, is seeking a Strategic Content Planner for Pediatric Nutrition and Adult Nutrition to lead integrated content strategies within the internal agency CDS. You will align brand objectives with audience insights and guide creative briefs across channels.

You’ll translate business goals into content guidance, partner with Brand Marketing, Legal, Regulatory and external agencies, and shape omni-channel campaigns that drive ROI and lasting consumer connections.