Strategic Content & Growth Lead — PPC/SEO (Remote)

Blacksmith Agency LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Content Strategist to lead PPC, SEO and conversion efforts for a growing client portfolio. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4 and Google Search Console.
• Ability to articulate strategic recommendations for clients and account executives.
• Experience overseeing execution teams and ensuring deliverables.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel management

Analytical thinking

Client communication

Leadership coordination

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking a Content Strategist to lead PPC, SEO and conversion efforts for a growing client portfolio. You will own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes.