Remote Strategic Content Lead: PPC, SEO & CRO

Blacksmith Agency LLC; Minneapolis (MN); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Blacksmith Agency LLC is hiring a Content Strategist to own strategy, performance, and leadership across paid search, paid social, SEO and CRO. This is a hybrid role joining sales calls to shape strategy, oversee specialists, and build roadmaps for client growth.

The position blends analytical depth with clear communication, delivering measurable outcomes and quarterly performance reviews for a growing client portfolio.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Proficiency with Google Ads, GA4, Search Console and keyword tools.
• Ability to present strategic recommendations to clients and account executives.
• Track record of overseeing execution teams and ensuring deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel strategy

Client leadership

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency LLC is hiring a Content Strategist to own strategy, performance, and leadership across paid search, paid social, SEO and CRO. This is a hybrid role joining sales calls to shape strategy, oversee specialists, and build roadmaps for client growth.

The position blends analytical depth with clear communication, delivering measurable outcomes and quarterly performance reviews for a growing client portfolio.