Strategic Consumer Insights Analyst

SharkNinja; United States; On-site; USD 61,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

401(k) with matching

Employee stock purchase program

Life insurance

Paid time off

Job summary

SharkNinja is seeking a curious Consumer Insights Analyst to bring the voice of the consumer into every stage of product development. You will support research design, analyze data, and collaborate with cross-functional teams to translate insights into action.

You will help shape product concepts, inform go-to-market strategies, and partner with Product, Marketing, and Design to drive impact across our brands.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or applicable quantitative discipline.
• 2+ years of consumer research experience in both qualitative and quantitative research (Market Research position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-one sessions.

Responsibilities

• Lead the development and execution of qualitative and quantitative research plans to uncover consumer needs, trends, and whitespace opportunities.
• Manage research tools and partners to ensure high-quality, timely insights.
• Translate complex consumer feedback into clear insights and recommendations for roadmaps and strategies.
• Identify emerging consumer behaviors and connect them to broader trends for early-stage concepts.
• Act as strategic partner to Product Development, Marketing, and Design teams.

Skills

Qualitative & quantitative research

Consumer insights

Cross-functional collaboration

Storytelling with insights

Research tools mastery

Education

Bachelor’s degree in Marketing/Psychology

Job description

SharkNinja is seeking a curious Consumer Insights Analyst to bring the voice of the consumer into every stage of product development. You will support research design, analyze data, and collaborate with cross-functional teams to translate insights into action.

You will help shape product concepts, inform go-to-market strategies, and partner with Product, Marketing, and Design to drive impact across our brands.