Strategic Consumer Insights Lead

SharkNinja; Needham (MA); On-site; USD 94,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase

Wellness programs

Product discounts

Job summary

SharkNinja in Needham, MA seeks a Consumer Insights Manager to lead research across the Ninja portfolio. You will present insights to executives and guide early product development with empathy, curiosity, and strong strategic thinking.

You’ll manage cross-functional studies, translate feedback into innovation, and own research plans within budget. Ideal candidates have 5–10 years’ experience in qualitative and quantitative methods and a proven track record in the CPG space.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or related quantitative field.
• 5–10 years of consumer research experience in both qualitative and quantitative methods.
• Expert in moderating focus groups and one-on-one interviews.
• Exposure to the CPG industry and to concept testing, TURF, pricing sensitivity studies, packaging tests.
• Exposure to In Home Usability Testing (IHUTs).

Responsibilities

• Present insights to SharkNinja executives, including CEO, CCO, and EVPs, using storytelling to influence product and marketing strategy.
• Identify unmet consumer needs to inform new product or feature ideas.
• Translate feedback into innovation recommendations.
• Synthesize insights to communicate the big picture with strategic influence.
• Operate autonomously as a Subject Matter Expert within the consumer insights team.
• Own development, management, and execution of research plans within budget guidelines.

Skills

Consumer insights

Qualitative methods

Quantitative methods

Moderating focus groups

One-on-one interviewing

Executive communication

Project management

Education

Bachelor's degree in Marketing

Psychology background

Job description

SharkNinja in Needham, MA seeks a Consumer Insights Manager to lead research across the Ninja portfolio. You will present insights to executives and guide early product development with empathy, curiosity, and strong strategic thinking.

You’ll manage cross-functional studies, translate feedback into innovation, and own research plans within budget. Ideal candidates have 5–10 years’ experience in qualitative and quantitative methods and a proven track record in the CPG space.