Consumer Insights Analyst - Indoor Heated

SharkNinja, Inc.; Needham (MA); On-site; USD 61,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA with company contribution

401(k) with matching

Employee stock purchase program

Life insurance

Disability insurance

Paid time off

Parental leave

Pet insurance

Product discounts

Referral bonus program

Job summary

SharkNinja, Inc. in Needham, MA seeks a curious Consumer Insights Analyst to bring the consumer voice into product development. You will support research design, analyze data, and collaborate with cross-functional teams to translate insights into action, shaping early-stage concepts and go-to-market plans.

We value hands-on, agile thinkers who thrive in a fast-paced environment and can present complex findings clearly to stakeholders across Product, Marketing, and Design.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or applicable quantitative discipline.
• 2+ years of consumer research experience in both qualitative and quantitative research.
• Exposure to the CPG industry preferred; training and experience on moderating focus groups and one-on-one sessions.

Responsibilities

• Lead qualitative and quantitative research plans to uncover consumer needs and trends.
• Manage surveys, discussion guides, and stimuli with internal and external partners.
• Translate complex consumer feedback into clear, actionable insights for product roadmaps.
• Identify emerging consumer behaviors and latent needs to shape early-stage concepts.
• Partner with Product Development, Marketing, and Design to activate insights across teams.
• Manage multiple projects simultaneously and prioritize impact.

Skills

Qualitative research

Quantitative research

Consumer insights

Focus groups

Moderating sessions

Education

Bachelor's degree

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We’re looking for a curious, motivated Consumer Insights Analysts to join our fast-paced team in the future!In this role, you’ll help bring the consumer voice into every stage of product development—supporting research design, analyzing consumer data, and collaborating with cross-functional teams to translate insights into action.

At SharkNinja, you won’t just support products that transform everyday life—you’ll grow in a high-performance, innovation-driven culture where your curiosity and contributions matter.

Essential Functions:

• Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities that inform product innovation and business strategy.
• Help develop and master an understanding of research tools, knowing when each is applicable or new methods are needed—including surveys, discussion guides, and stimuli—while managing both internal and external research partners to ensure high-quality, timely insights.
• Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
• Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
• Act as a strategic partner to Product Development, Marketing, and Design teams—contributing to cross-functional planning, insight activation workshops, and go-to-market development.
• Assist in managing multiple projects simultaneously, prioritizing workstreams and encouraging team members to elevate the overall impact of the insights function.

Desired Skills and Experience:

• Thrives in a hands-on, dynamic, agile environment.
• Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.
• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
• Demonstrates empathy and patience to adapt style to his/her audience.
• Attention to details and able to grasp the big picture.
• Adept at presenting complex findings in an easy to understand and actionable way.
• Builds understanding and trust with others by meeting commitments.
• Identifies the needs & expectations of others (personal & business) and acts upon them.

Qualifications:

• Minimum of a bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
• 2+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-on

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$61,200 — $100,400 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengths strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

Learn more about Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]