Strategic Communications Program Lead

University of Alabama; Tuscaloosa (AL); On-site; USD 51,000 - 63,000; Full time

Job summary

University of Alabama is hiring a Communications Program Manager to oversee strategic communications for the School of Leadership & Policy, including print materials, digital content, and social media.

The manager develops content and communication strategies that build awareness of the school and support student and faculty recruitment. Analytics and reporting guide campaigns, while brand standards and editorial guidance keep materials consistent.

Qualifications

• Hold a bachelor's degree plus six years of journalism, public relations, marketing, or communications experience, or a master's degree plus four years.
• Apply Associated Press style and editorial practices, with working knowledge of content management systems, preferably WordPress.

Responsibilities

• Oversee all college-level print materials, digital content, and social media.
• Use analytics and reports to inform and guide communications and campaigns.
• Develop content and communication strategies that promote academic programs and research.
• Support student and faculty recruitment through school marketing and communication efforts.
• Align marketing and communication materials with University brand standards and editorial guidance.
• Partner closely with school leadership and University partners to maintain a clear, consistent school identity.

Skills

Journalism

Public relations

Marketing

Communications

Content creation

Education

Bachelor's degree

Master's degree

Tools

WordPress

Content management systems

Job description

University of Alabama is hiring a Communications Program Manager to oversee strategic communications for the School of Leadership & Policy, including print materials, digital content, and social media.

The manager develops content and communication strategies that build awareness of the school and support student and faculty recruitment. Analytics and reporting guide campaigns, while brand standards and editorial guidance keep materials consistent.