Strategic Communications Manager – Higher Ed & Policy

The University of Alabama; Tuscaloosa (AL); On-site; USD 57,000 - 74,000; Full time

Benefits offered by this job

WordPress

Job summary

The University of Alabama invites applications for a Communications Program Manager to oversee strategic communications for the School of Leadership & Policy, including print materials, digital content, and social media. You will use analytics to inform campaigns and guide communications.

Additionally, you will develop content strategies to raise awareness, recruit students and faculty, and align materials with brand standards and editorial guidance through collaboration with school leadership

Qualifications

• Bachelor's degree and six years of journalism, public relations, marketing, or communications experience; OR master's degree and four years of journalism, public relations, marketing, or communications experience.
• Exceptional written and verbal communication, editing, and interpersonal skills.
• Knowledge of marketing, public relations, digital communications, and content strategies.
• Ability to translate academic topics into clear, engaging content.
• Knowledge of AP style and professional editorial practices.
• Ability to develop and implement integrated communication plans.
• Strong project management, organizational, and time-management skills.
• Working knowledge of content management systems, preferably WordPress.
• Understanding of brand management and visual communication principles.
• Ability to collaborate with faculty, staff, students, senior leaders, and external partners.
• Ability to handle sensitive, developing, or confidential information.
• Ability to review communication results and use data to improve future efforts.

Responsibilities

• Oversees strategic communications for the college, including print materials, digital content, and social media.
• Uses analytics and reports to inform and guide communications and campaigns.
• Develops content strategies to build awareness, support recruitment, and promote programs and research.
• Works with school leadership and University partners to maintain a clear and consistent identity.
• Ensures materials align with brand standards, editorial guidance, and priorities.

Job description

The University of Alabama invites applications for a Communications Program Manager to oversee strategic communications for the School of Leadership & Policy, including print materials, digital content, and social media. You will use analytics to inform campaigns and guide communications.

Additionally, you will develop content strategies to raise awareness, recruit students and faculty, and align materials with brand standards and editorial guidance through collaboration with school leadership