Director of Communications and Marketing

Talladega College; Talladega (AL); On-site; USD 90,000 - 150,000; Full time

Job summary

Talladega College in Alabama seeks a visionary Director of Communications and Marketing to lead the college’s strategic communications, branding, and digital strategies. This executive role partners with the President and senior leadership to advance the institution’s reputation and enrollment, while guiding media relations and stakeholder engagement.

The Director will supervise Communications and Marketing staff, manage budgets, and ensure consistent branding across all channels, crisis

Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, English, or related field.
• Minimum of five (5) years of progressively responsible experience in strategic communications, marketing, PR, or brand management.
• Minimum of five (5) years of supervisory and leadership experience.
• Demonstrated experience developing comprehensive communications and marketing strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated success managing multiple priorities in a fast-paced environment.

Responsibilities

• Provide strategic leadership for the College's communications, marketing, branding, and public relations functions.
• Develop, implement, and evaluate a comprehensive institutional communications and marketing strategy aligned with the College's Strategic Plan and priorities.
• Strengthen and protect the College's brand with consistent messaging and storytelling across channels.
• Develop measurable communications objectives and evaluate effectiveness through data, analytics, and ROI.
• Conduct market research and competitive analyses to strengthen positioning and awareness.
• Provide leadership for crisis communications planning and reputation management.
• Direct integrated marketing, advertising, PR, publications, and digital initiatives.
• Oversee media relations and serve as the official spokesperson when appropriate.
• Collaborate with leadership to advance institutional priorities and engagement.

Skills

Strategic communications

Brand management

Leadership

Crisis communications

Public relations

Education

Bachelor’s degree in communications/related field

Master’s degree (preferred)

Tools

CMS / Content management systems

SEO

Analytics

Social media management

Job description

Director of Communications and Marketing

Type: Full Time

Contact Name: Talladega College Office of Human Resources

Contact Email: [e-mail]

Position Summary

TalladegaCollege seeks an innovative, visionary, and strategiccommunications individual to

serve asits Director of Communications and Marketing. Reporting to the VicePresident for

InstitutionalAdvancement, the Director serves as the College's seniorcommunications and

marketingleader and is responsible for advancing the institution'sreputation, brand, visibility, and

strategiccommunications agenda.

TheDirector of Communications and Marketing provides executiveleadership for all institutional

communications,marketing, media relations, branding, digital strategy, creativeservices, web

communications,and crisis communications. The Director of Communications andMarketing

developsand executes integrated communications and marketing strategiesthat support the

College'sstrategic priorities, enrollment growth, fundraising initiatives,alumni engagement,

corporatepartnerships, and institutional advancement efforts.

Workingclosely with the President, senior leadership, faculty, staff,students, alumni, externalstakeholders, the Director ensures a consistent institutional voicewhile enhancing

TalladegaCollege's national visibility and reputation.

TheDirector of Communications and Marketing provides executiveleadership for all institutional

Essential Duties and Responsibilities

Strategic Communications and Brand Leadership

• Provide strategic leadership for the College's communications, marketing, branding, and public relations functions.
• Develop, implement, and evaluate a comprehensive institutional communications and marketing strategy aligned with the College's Strategic Plan and institutional priorities.
• Strengthen and protect the College's brand by ensuring consistent messaging, visual identity, and institutional storytelling across all communications.
• Develop measurable communications and marketing objectives and evaluate effectiveness through data, analytics, and return on investment (ROI).
• Conduct market research and competitive analyses to strengthen institutional positioning and increase brand awareness.
• Provide leadership for crisis communications planning and institutional reputation management.

Marketing, Media Relations, and Digital Communications

• Direct the College's integrated marketing, advertising, public relations, publications, creative services, multimedia, and digital communications initiatives.
• Oversee institutional media relations and serve as the College's official spokesperson, as appropriate.
• Build and maintain productive relationships with local, regional, national, and higher education media.
• Oversee the College website, digital communications, email marketing, social media strategy, and emerging communication technologies.
• Utilize data analytics and industry best practices to enhance communications effectiveness, audience engagement, and institutional visibility.

Institutional Collaboration

• Collaborate with executive leadership and campus stakeholders to develop strategic communications that advance the College's mission, institutional priorities, and reputation.
• Support institutional initiatives through integrated communications, marketing, stakeholder engagement, and public outreach.
• Foster collaborative relationships with faculty, staff, students, alumni, trustees, and external partners to strengthen institutional engagement and communications effectiveness.

Leadership and Administration

• Provide strategic leadership, supervision, mentoring, and professional development for Communications and Marketing staff.
• Develop departmental goals, budgets, operational plans, assessment reports, and performance measures.
• Manage relationships with external agencies, consultants, photographers, videographers, advertising partners, and other communications vendors.
• Ensure compliance with College brand standards, communications policies, and applicable laws, regulations, and accessibility requirements.
• Serve on institutional committees and perform other duties as assigned by the Vice President for Institutional Advancement.

Minimum Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, English, strategic communications, or a related field.
• Minimum of five (5) years of progressively responsible experience in strategic communications, marketing, public relations, or brand management.
• Minimum of five (5) years of supervisory and leadership experience.
• Demonstrated experience developing comprehensive communications and marketing strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated success managing multiple priorities in a fast-paced environment.

Preferred Qualifications

• Master’s degree in communications, public relations, marketing, higher education administration, business administration, or a related field.
• Experience in higher education, nonprofit organizations, or public sector communications.
• Experience supporting executive leadership and governing boards.
• Experience with comprehensive fundraising campaigns, institutional advancement, enrollment marketing, or donor communications.
• Knowledge of HBCU culture and higher education communications.
• Experience in crisis communications and reputation management.
• Experience managing websites, social media, digital marketing, analytics, SEO, and content management systems.
• Experience supervising creative professionals and managing external marketing agencies.

Salary

Salary is competitive and commensurate with education, experience, and qualifications.

TALLADEGA COLLEGE IS AN EQUAL OPPORTUNITY EMPLOYER