Strategic Marketing & Communications Lead - Engineering

University of Alabama in Huntsville; Huntsville (AL); Hybrid; USD 50,000 - 52,000; Full time

Job summary

The University of Alabama in Huntsville’s College of Engineering seeks a Marketing Communications Specialist to plan and execute strategic marketing and communications that raise visibility, recruit students, and strengthen the college’s reputation.

You will manage digital channels, social media, multimedia, advertising, website content, events, and written communications for undergraduate and graduate programs.

Qualifications

• Bachelor's degree or an equivalent combination of education and experience.
• 3-5 years of full-time verifiable professional work experience in marketing or communications, including social media platforms and email marketing.
• Experience with basic photography and/or videography, graphics creation, and web content management systems (Joomla preferred).
• Project management experience and strong written, verbal, and graphics skills.

Responsibilities

• Develop and execute marketing/communications strategies to raise visibility and recruit students.
• Write, proofread, and edit content for internal/external communications including emails, ads, and stories.
• Plan, coordinate, and manage events and creative campaigns from concept through execution.
• Manage social media channels and curate multimedia assets for campaigns.
• Analyze results and provide recommendations to optimize marketing efforts.

Skills

Social media management

Email marketing

Content writing

Graphic design

Project management

Verbal and written communication

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Canva

Joomla

Emma

Qualtrics

SurveyMonkey

Google Forms

Job description

The University of Alabama in Huntsville’s College of Engineering seeks a Marketing Communications Specialist to plan and execute strategic marketing and communications that raise visibility, recruit students, and strengthen the college’s reputation.

You will manage digital channels, social media, multimedia, advertising, website content, events, and written communications for undergraduate and graduate programs.