Strategic Communications Manager — Community Engagement

Town of Riverdale Park, Maryland; Riverdale Park (MD); Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Hybrid work options

Health insurance

Retirement plan

Paid leave

Professional development

Job summary

Town of Riverdale Park, Maryland, seeks a strategic Communications Manager to lead community engagement and public information efforts. This role centers on clear, timely messaging to residents, businesses, and stakeholders, spanning press, website, newsletters, and social media.

The ideal candidate excels at writing, strategy-to-execution, and cross‑department collaboration, with a hybrid work setup and a strong public service mindset.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field (or equivalent experience).
• Minimum of five (5) years of professional communications, media relations, or public information experience.
• Exceptional writing, editing, and storytelling skills.
• Experience managing digital platforms, websites, and social media.
• Ability to manage multiple priorities and deliver under pressure.
• Strong judgment, discretion, and attention to detail.

Responsibilities

• Lead and execute the Town’s communications and public engagement strategy.
• Serve as the primary media contact and manage all public information requests, including MPIA.
• Write, edit, and deliver high-quality content across all platforms—press releases, newsletters, website, and official communications.
• Produce and oversee theTown Crierand digital communications (email, social media, website).
• Record and prepare official meeting minutes for Mayor & Council and Boards/Commissions.
• Manage branding, messaging, and visual identity across all Town communications.
• Coordinate marketing and outreach for Town programs, services, and initiatives.
• Oversee multimedia production (video, photography, cable programming).
• Monitor engagement metrics and adjust strategies based on performance.
• Build and maintain strong relationships with media, residents, businesses, and community stakeholders.
• Support real-time communications during emergencies and critical incidents.

Skills

Writing

Editing

Storytelling

Media relations

Digital platforms

Time management

Education

Bachelor's degree in Communications/PR/Journalism

Job description

Town of Riverdale Park, Maryland, seeks a strategic Communications Manager to lead community engagement and public information efforts. This role centers on clear, timely messaging to residents, businesses, and stakeholders, spanning press, website, newsletters, and social media.

The ideal candidate excels at writing, strategy-to-execution, and cross‑department collaboration, with a hybrid work setup and a strong public service mindset.