Strategic Communications Lead — Hybrid Social & Digital Campaigns

Fashion Institute of Design & Merchandising; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

HDR is seeking a Communications Strategist to shape the Architecture practice’s visibility across HDR’s digital channels. The role blends channel strategy, content development, analytics, and sector-focused storytelling, serving as both creator and integrator for high-visibility initiatives.

You will lead social media for the Architecture practice, manage organic and paid campaigns, collaborate with corporate teams, and provide data-driven insights to guide campaigns and narrative priorities.

Qualifications

• Minimum 5 years in a communications field (social media, events, marketing).
• Strong written and verbal communication abilities.
• Experience with multi-channel campaigns and reporting.

Responsibilities

• Lead Architecture practice social media, aligning with priorities and cadence.
• Draft and refine organic social content and framing.
• Maintain social media calendar, cadence, and publishing workflows.
• Manage Sprout Social operations and monitoring.
• Collaborate with Corporate Social Media for cross-channel campaigns.
• Provide insights on strategy, analytics, and reporting to leadership.
• Support campaign strategy and integration across digital channels.

Skills

Social media

Event planning

Community engagement

Target marketing

Descriptive writing

Public involvement

Communication skills

Education

Bachelor's degree in a closely related field

Tools

Adobe InDesign

Microsoft Office

Job description

HDR is seeking a Communications Strategist to shape the Architecture practice’s visibility across HDR’s digital channels. The role blends channel strategy, content development, analytics, and sector-focused storytelling, serving as both creator and integrator for high-visibility initiatives.

You will lead social media for the Architecture practice, manage organic and paid campaigns, collaborate with corporate teams, and provide data-driven insights to guide campaigns and narrative priorities.