Communications Strategist - Architecture

Fashion Institute of Design & Merchandising; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

HDR is seeking a Communications Strategist to shape the Architecture practice’s visibility across HDR’s digital channels. The role blends channel strategy, content development, analytics, and sector-focused storytelling, serving as both creator and integrator for high-visibility initiatives.

You will lead social media for the Architecture practice, manage organic and paid campaigns, collaborate with corporate teams, and provide data-driven insights to guide campaigns and narrative priorities.

Qualifications

• Minimum 5 years in a communications field (social media, events, marketing).
• Strong written and verbal communication abilities.
• Experience with multi-channel campaigns and reporting.

Responsibilities

• Lead Architecture practice social media, aligning with priorities and cadence.
• Draft and refine organic social content and framing.
• Maintain social media calendar, cadence, and publishing workflows.
• Manage Sprout Social operations and monitoring.
• Collaborate with Corporate Social Media for cross-channel campaigns.
• Provide insights on strategy, analytics, and reporting to leadership.
• Support campaign strategy and integration across digital channels.

Skills

Social media

Event planning

Community engagement

Target marketing

Descriptive writing

Public involvement

Communication skills

Education

Bachelor's degree in a closely related field

Tools

Adobe InDesign

Microsoft Office

Job description

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we foster a culture of inclusion throughout our company and within our communities, we constantly ask ourselves: What is our impact on the world? Watch Our Story: ' https://www.hdrinc.com/our-story' Each and every role throughout our organization makes a difference in our ability to change the world for the better. Read further to learn how you could help make great things possible not only in your community, but around the world.

The Communications Strategist plays a pivotal role in shaping the Architecture practice’s visibility and impact across HDR’s digital channels. This position blends channel strategy, content development, an analytical mindset, and sector-focused storytelling, serving as both a creator and integrator across high visibility communications workstreams.

Overseeing Architecture’s social media presence, the Strategist will lead the development of organic and paid strategies, manage day to day operations of social channels, including LinkedIn and Instagram, promote alignment with corporate communications and advance the practice’s digital presence with clarity, consistency and a strong editorial point of view. Additionally, the Strategist will provide analysis of quantitative data and qualitative feedback to support strategic campaigns within the architecture practice, establishing a consistent reporting cadence for the team and practice leadership.

The role ensures that social content and digital channels amplify the right work at the right time, while also supporting broader campaign and narrative goals. Curiosity and attention to detail will be your superpowers. Asking questions, thinking critically, iterating in collaboration with others, problem solving and holding yourself and the larger team accountable to high-quality standards will yield excellent contributions to HDR’s architecture communications program. Reporting to the Senior Campaign and Communications Strategist, this is a high ownership, strategic communications role for someone with strong writing skills, digital fluency, and a passion for shaping narrative cohesion across people, projects, and practice priorities.

This role has options to be full‑time in‑office or hybrid.

Key Responsibilities

Social Media Leadership & Channel Stewardship

• Serve as the Architecture practice’s social media lead, ensuring alignment with practice priorities, content rhythms, and audience needs.
• Draft and refine organic social media content, including copy and conceptual framing.
• Maintain Architecture social media calendar, governing cadence, timing, and message coordination.
• Manage Sprout Social operations for Architecture posts, ensuring accuracy, tagging, and proper publishing workflows and overseeing social monitoring and interactions.
• Collaborate with Corporate Social Media teams to ensure cross-channel alignment and cohesive brand storytelling, including coordination of paid social media campaigns.
• Provide insights on social media strategy and industry trends, working with partners to extend reach and elevate key messages that support key practice priorities, including light training or resource development to elevate social media fluency.

Digital Content Development & Support

• Provide writing support for day‑to‑day website communications as needed based on team workload, including project profiles and bios.
• Conduct research and provide insight into web content best practices, especially as it relates to AI.
• In collaboration with the broader team, contribute to email marketing activities, website updates and annual audits.

Campaign Strategy Support

• Work with Senior Comms & Campaign Strategist, Architecture, to aid in developing thoughtful campaign strategy plans that leverage organic and paid social media as well as other digital channels to achieve campaign‑specific goals.
• Review and provide thoughtful analysis of the performance on owned content channels, including website, social media and email marketing, sharing back key takeaways and analytics with the communications team.

Collaboration & Integration

• Participate in recurring team cadences (content huddles, social/email huddles, campaign check‑ins, sector meetings), sharing relevant updates.
• Provide insights that help shape integrated communications and identify opportunities to amplify strategic initiatives.

Preferred Qualifications

• Bachelor's degree in a closely related field.
• Previous consulting and/or creative agency experience.
• Demonstrated ability to develop narrative‑driven social content and support multi‑channel communications and marketing campaigns.
• Strong writing skills with the ability to translate complex ideas into clear, compelling messages.
• Ability to manage multiple workstreams while maintaining clarity, accuracy, and editorial consistency.
• Familiarity with email marketing tools and content management systems (CMS).
• Experience reviewing digital channel performance metrics and providing clear, concise reporting and recommendations.

Required Qualifications

• A minimum of 5 years experience in a communications field of expertise: social media, event planning, community engagement, target marketing, descriptive writing, public involvement, etc
• Excellent written and verbal communication skills
• Self‑motivated and ability to work independent with multiple teams as well as team oriented
• Great interpersonal and communication skills - positive outlook and attitude
• High aptitude for managing and solving tactical issues
• An attitude and commitment to being an active participant of our employee‑owned culture is a must
• Comfortable and competent while working with senior leaders and managing cross‑functional efforts
• Demonstrated ability to operate both strategically and tactically in a high‑energy, fast‑paced environment
• Committed to quality, continuous improvement, and HDR values
• Proficient in Adobe Creative Suite - InDesign
• Proficient in Microsoft Office Suite

What We Believe

HDR is our company. Together, we build on each other's life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.

Our Commitment

As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to bring our authentic selves to work every day.

Our eight Employee Network Groups (Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals) help create a sense of belonging and foster a supportive environment where everyone is empowered to engage and contribute. Each group has an executive sponsor and is open to all employees.

Other Locations

• United States-California-Los Angeles
• United States-New York-New York
• United States-Minnesota-Minneapolis
• United States-Washington-Seattle
• United States-Illinois-Chicago

Industry

Marketing/Communications

Schedule

Full‑time

Employee Status

Regular

BusinessClass : Marketing and Admin

Job Posting

Sep 17, 2026

At HDR, we are committed to the principles of employment equity.

We are an Affir...

We consider all qualified applicants, regardless of criminal histories, arrest and conviction records.

Ready to learn more? Let's work together to make great thingspossible.

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