Strategic Communications Lead - Graduate Admissions Marketing

Ohio State University; Columbus (OH); On-site; USD 52,000 - 65,000; Full time

Job summary

Ohio State University is seeking a Communications Specialist for Graduate and Professional Admissions. The role develops messaging and marketing campaigns to recruit prospective graduate students, partners with SEM and academic units, and drives enrollment through targeted communications and digital content.

The position uses Salesforce Marketing Cloud, Tableau, Google Analytics, and Drupal to manage campaigns, webpages, and reporting.

Qualifications

• Bachelor’s degree or equivalent experience required.
• Two years of relevant experience required.

Responsibilities

• Develops messaging architecture for Graduate and Professional Admissions and related communications to prospective students and families.
• Designs, implements, and guides email journeys and events in Salesforce Marketing Cloud.
• Maintains OSU GPAD online resources and coordinates website updates for brand and accessibility compliance.
• Collaborates with academic colleges and university partners to align recruitment messaging and campaigns.
• Uses Tableau, Google Analytics, and CRM data to evaluate performance and support decision-making.

Skills

Marketing strategy

Content creation

Stakeholder management

Analytics

Team collaboration

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce Marketing Cloud

Tableau

Google Analytics

Drupal

Adobe Creative Cloud

Job description

Ohio State University is seeking a Communications Specialist for Graduate and Professional Admissions. The role develops messaging and marketing campaigns to recruit prospective graduate students, partners with SEM and academic units, and drives enrollment through targeted communications and digital content.

The position uses Salesforce Marketing Cloud, Tableau, Google Analytics, and Drupal to manage campaigns, webpages, and reporting.