Marketing Communications Lead – Direct Mail & Print Oversight

Oklahoma State University; Stillwater (OK); On-site; Full time

Job description

About This Position

Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, our creative and collaborative communications team is responsible for strategic communication, marketing and outreach efforts to prospective students, their families and other internal and external audiences. This includes creating engaging content and executing strategic communication strategies for print, email, social media, web, video, events and more. This position leads print project management and oversees quality control for all print and direct mail initiatives, including communication flow data sets and mail lists, print and mail proofing, content creation, copy writing and editing as well as primary liaison with print, mail and promotional product vendors and Brand Management graphic design.

This role requires extensive attention to detail and interpersonal skills needed to collaborate with external vendors, partners across campus and key stakeholders within the Division of Enrollment Management. As a supervisory role, this position will manage and coach a team of communications specialists who are responsible for creating dynamic, engaging prospective student content, including oversight of ongoing training and professional development. This role will contribute to overall marcom strategic planning, staying up-to-date on industry trends related to direct mail and print projects, and provide leadership in carrying out special initiatives and other duties as assigned by the executive leadership team. Excellent communication skills, including written and verbal, and the ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail. Experience using a project management system preferred. Strong technical writing skills and experience with writing engaging marketing content using Associated Press style. Understanding of customer relationship management (CRM) technology, preferably within higher education setting. Demonstrated experience leading multi-channel marketing strategies and training colleagues on best practices and use of marketing platforms.

Required Qualifications

• Bachelor's Communications, journalism, marketing, public relations or related field (degree must be conferred on or before agreed upon start date)
• Six months of experience in communications, marketing or closely related field. Demonstrated experience in direct mail campaigns, writing, editing, social media, video, website and content creation as well as project management and leadership/staff management experience.
• Ability to lift 45 lbs (recruitment materials)

Preferred Qualifications

• Master's Marketing, Journalism, Public Relations, Communications or related field.
• Three plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff. Relevant experience in a higher education, or appropriately similar setting, including building and execution of communication flows. Previous work with print and vendors, writing specifications and managing print projects. Track record of business development through strategic problem solving and proactive leadership.
• Writing print specifications, managing large-scale direct‑mail campaigns, drafting and submitting print bid proposals.