Strategic Communications Lead for Education Outreach

State of Louisiana; Baton Rouge (LA); On-site; USD 45,000 - 65,000; Full time

Job summary

Louisiana Special School District seeks a Communications Coordinator to develop, implement, and analyze comprehensive communications and marketing strategies. The role supports brand awareness, inquiries for enrollment, and stakeholder loyalty, reporting to the Superintendent and serving on the Executive Leadership Team.

The position requires a bachelor’s degree in communications or related field and at least three years of professional experience in communications, PR, or marketing, with strong

Qualifications

• Baccalaureate degree in Communications, Public Relations, Journalism, Marketing or related field from an accredited college or university.
• At least three years of professional level work experience in communications, public relations, marketing or related industry.
• A working knowledge of basic and advanced web‑based technologies.
• Proficiency in the features and components of Microsoft Operating Systems and Microsoft Office
• Proficiency in Professional Suites in a networked environment.
• Proficiency in Adobe Creative Cloud Suite.
• Strong writing and communication skills
• Familiarity with new and emerging media and their marketing use.

Responsibilities

• Lead brand programs and public relations/communication plans, including crisis communication for ongoing and new agency programs.
• Manage multiple projects under strict deadlines, balancing strategic and tactical plans.
• Counsel leadership on communications; coordinate with agency staff and media liaisons; web and electronic commerce administration for the SSD.
• Develop integrated marketing plans including internal/external communications, outbound/inbound marketing, collateral, and social media.
• Maintain and analyze digital metrics (website traffic, email open rates, social media) and align with goals.
• Understand internal and external audiences, including parent communities.
• Ensure communications are inclusive of deaf and visually impaired stakeholders.
• Identify and pursue relationships with local press; vet and manage third‑party agencies.
• Oversee design/production of marketing materials and online presence; write press releases and articles.
• Plan and execute advertising campaigns across web, email, social, and print.
• Design and distribute e-Newsletters for current and prospective families.

Skills

Strong writing & communication

Web-based technologies

Microsoft Office proficiency

Adobe Creative Cloud

Digital marketing know‑how

Education

Baccalaureate degree in Communications or related field

Tools

Adobe Creative Cloud Suite

Microsoft Office & OS

Professional suites in a networked environment

Job description

Louisiana Special School District seeks a Communications Coordinator to develop, implement, and analyze comprehensive communications and marketing strategies. The role supports brand awareness, inquiries for enrollment, and stakeholder loyalty, reporting to the Superintendent and serving on the Executive Leadership Team.

The position requires a bachelor’s degree in communications or related field and at least three years of professional experience in communications, PR, or marketing, with strong