Strategic Communications & Digital Media Lead

Commonwealth of VA Careers

Roanoke (VA)

On-site

USD 68,000 - 83,000

Full time

14 days+

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Job summary

Virginia Tech is seeking a Communications and Digital Media Manager to support the Fralin Biomedical Research Institute and the Health Sciences and Technology campus in Roanoke. You will lead communications strategy, produce multimedia content, shoot video and photography, and manage website and social media efforts for the FBRI and related programs.

Responsibilities include planning campaigns, developing story ideas, coordinating with university relations teams, and delivering professional

Qualifications

Bachelor’s degree in communications or a related field, or equivalent combination of education and experience.
Considerable knowledge of webcasting, AV technology, digital photography/videography, advanced photographic techniques, and professional quality standards.
Prior communications experience in media relations, communication plans, digital marketing, photography, and production.
Demonstrated ability to work as a member of a team and independently, to work under tight deadlines, and to assume responsibility for accurate completion of assignments.
Excellent communication, interpersonal, time management, and organizational skills.
Demonstrated facility with computers and an understanding of web-development tools.
Proficiency with Adobe Creative Suite software, especially InDesign, Photoshop, and Adobe Premiere Pro.
Knowledge of standard office suite software, including Word, Excel, and PowerPoint.

Responsibilities

Serve as chief photographer for the Research Institute and Virginia Tech Health Sciences and Technology. Provide professional photography and photographic editing, create photo galleries, schedule photo shoots, conduct photo research, collect photo releases, maintain photo library.
Produce video and multimedia stories to emphasize the value and wonder of biomedical research, and to build good will and financial support.
Collaborate with University Relations, School of Medicine, Veterinary Medicine and Carilion Clinic multimedia teams on projects.
Maintain video library.
Interact with the FBRI Advisory Board as needed, providing counsel and assistance in digital and social media.
Advise and train faculty and graduate students on best social media practices.
Contribute to the development and production of the FBRI website and social media presence, drafting online-exclusive material, entering images and text in the content management system, and participating in the website redesign.
Serve as a video production resource for the FBRI and its programs such as TBMH, and collaborate with University Relations photographers and videographers on university-wide news and philanthropy projects.
Execute graphic design and editing services for print brochures, advancement one-pagers, Powerpoint presentations, and other products as needed, from creation to the printer or digital page. Create monitor flyers and videos.
Produce e-newsletters as needed.
Serve as a member of a team providing administrative support to the Fralin website’s content management system, including entry of new employee data.
Provide technical advice, information or logistical specifications when nee3ded; establishes details of programs/exhibits; and/or obtains materials, equipment, or services through contacts with students, faculty, internal staff, vendors, donors, and or volunteers.