Communications and Digital Media Manager

Virginia Tech; Roanoke (VA); On-site; USD 75,000 - 95,000; Full time

Job summary

Virginia Tech in Roanoke is seeking a Communications and Digital Media Manager to lead communications strategy and multimedia production for the Fralin Biomedical Research Institute and the Health Sciences and Technology campus. You will plan, shoot, edit, and publish content across VT News, FBRI, TBMH and HS&T homepages and social channels.

The role collaborates with University Relations and clinical partners to support marketing, fundraising, and advancement initiatives.

Qualifications

• Bachelor's degree or equivalent in communications or related field.
• Knowledge of webcasting, AV tech, and professional photography/videography.
• Experience in media relations, digital marketing, photography, and production.
• Ability to work in a team and independently with tight deadlines.
• Excellent communication, interpersonal, and organizational skills.
• Familiarity with web-development tools and Adobe Creative Suite.

Responsibilities

• Lead communications strategy and multimedia production for the institute.
• Produce photos, videos, and graphics for marketing and fundraising.
• Manage content for Virginia Tech News site and campus pages.
• Collaborate with University Relations and medical school teams on projects.
• Create electronic campaigns, e-newsletters, and social media content.
• Provide administrative support for the content management system.

Skills

Webcasting & AV tech

Digital photography & videography

Adobe Creative Suite (InDesign, Photo,

Education

Bachelor's degree in communications or related field

Tools

Word

Excel

PowerPoint

Adobe Premiere Pro

Photoshop

InDesign

Job description

Job Description

The Communications and Digital Media Manager supports the growing needs of the Fralin Biomedical Research Institute and the Health Sciences and Technology campus. Reporting to the Director of Communications, the Communications and Digital Media Manager will provide communications strategy and technological expertise to the institute; produce high-quality products for research, fundraising and marketing efforts; and execute photography, videography, production, editorial, and administrative functions in all areas of marketing, publications, publicity, events, social media, print, and web communications. The Communications and Digital Medial Manager will plan and execute comprehensive traditional and digital media packages, work on daily assignments to develop story ideas, contact sources, shoot and produce videos, and take pictures for posting to the Virginia Tech News site, the FBRI, TBMH and HS&T homepages, official social media channels, and other platforms, including consortium and research conference communications. The manager will assist in efforts to market FBRI initiatives, create electronic campaign strategies, distribute the e-newsletter, and support Giving Day, Advisory Board, and other Advancement initiatives. The manager is part of a collaborative team working to create and distribute branded promotional multimedia. Specific areas of responsibility include planning, scheduling and producing creative services deliverables. Additionally, the incumbent will:

• Serve as chief photographer for the Research Institute and Virginia Tech Health Sciences and Technology. Provide professional photography and photographic editing, create photo galleries, schedule photo shoots, conduct photo research, collect photo releases, maintain photo library.
• Produce video and multimedia stories to emphasize the value and wonder of biomedical research, and to build good will and financial support.
• Collaborate with University Relations, School of Medicine, Veterinary Medicine and Carilion Clinic multimedia teams on projects.
• Maintain video library.
• Interact with the FBRI Advisory Board as needed, providing counsel and assistance in digital and social media.
• Advise and train faculty and graduate students on best social media practices.
• Contribute to the development and production of the FBRI website and social media presence, drafting online-exclusive material, entering images and text in the content management system, and participating in the website redesign.
• Serve as a video production resource for the FBRI and its programs such as TBMH, and collaborate with University Relations photographers and videographers on university-wide news and philanthropy projects.
• Execute graphic design and editing services for print brochures, advancement one-pagers, Powerpoint presentations, and other products as needed, from creation to the printer or digital page. Create monitor flyers and videos.
• Produce e-newsletters as needed.
• Serve as a member of a team providing administrative support to the Fralin website’s content management system, including entry of new employee data.
• Provide technical advice, information or logistical specifications when nee3ded; establishes details of programs/exhibits; and/or obtains materials, equipment, or services through contacts with students, faculty, internal staff, vendors, donors, and or volunteers.

Required Qualifications

• Bachelor's degree in communications or a related field, or equivalent combination of education and experience.
• Considerable knowledge of webcasting, AV technology, digital photography/videography, advanced photographic techniques, and professional quality standards.
• Prior communications experience in media relations, communication plans, digital marketing, photography, and production.
• Demonstrated ability to work as a member of a team and independently, to work under tight deadlines, and to assume responsibility for accurate completion of assignments.
• Excellent communication, interpersonal, time management, and organizational skills.
• Demonstrated facility with computers and an understanding of web-development tools.
• Proficiency with Adobe Creative Suite software, especially InDesign, Photoshop, and Adobe Premiere Pro.
• Knowledge of standard office suite software, including Word, Excel, and PowerPoint.

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Starting at $75,000; Commensurate with Experience

Hours per week

40

Review Date

9/9/2026

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Brittany Shelton at [e-mail] during regular business hours at least 10 business days prior to the event.