Strategic Communications Coordinator

City-of-Bloomington,-M; BLOOMINGTON (MN); On-site; USD 91,000 - 98,000; Full time

Benefits offered by this job

Benefits Eligible

Job summary

The City of Bloomington is recruiting a Communications professional to create and manage public information, community relations, and marketing plans for internal and external audiences. The role includes media relations, newsletters, social media, and crisis communications support.

You will develop strategic communications for City projects, measure impact with surveys and analytics, and collaborate with diverse teams to advance City priorities.

Qualifications

• Bachelor’s degree in communications, journalism, English, marketing, PR, or related field.
• 3–5 years of experience in communications.
• Demonstrated experience in public relations and media relations.
• Proficiency with social media platforms and digital content.
• Excellent written and oral communication skills.
• Creative production management and storytelling abilities.

Responsibilities

• Create, coordinate, and evaluate internal and external communications and marketing for print, online and video.
• Assist with media outreach, maintain reporter lists, pitch story ideas.
• Develop and implement communications and marketing plans for City projects.
• Set up surveys, questionnaires, and website analytics to inform strategies; monitor reach.
• Assist emergency management with public communications during crises.
• Write/edit the City's monthly resident newsletter and weekly staff newsletter.
• Coordinate social media content and copy for City channels.
• Photograph and compile digital images for publications, websites, social media, and print materials.
• Perform other duties as assigned by the Communications Manager.

Skills

Effective communication

Media relations

Public relations

Social media management

Content creation

Team collaboration

Education

Bachelor's degree in communications

Master's degree (preferred)

Tools

Communications technologies

Print materials

Digital content tools

Website analytics

Job description

The City of Bloomington is seeking an individual to create and manage a variety of communications that provide information to the public and develop public relations, communications and marketing plans that include communication strategies and tactics for both internal and external audiences to advance organizational goals and priorities. This position will also assist with media relations for the City.

CITY VALUES & EXPECTATIONS

• Models and contributes to a positive work environment, culture of communication, engagement and safety
• Communicates effectively and respectfully with employees and the general public, including but not limited to those of diverse racial, ethnic, religious and socioeconomic backgrounds
• Works cooperatively as a member of a team; develops and maintains effective working relationships with diverse coworkers and community members; consistently brings a high level of self-awareness and empathy to all personal interactions
• Embraces the City’s shared values and contributes towards accomplishing the City’s vision and goals by being creative, innovative, continuously learning, and communicating clearly

• Creates, coordinates, and evaluates internal and external communications and marketing for print, online and video.
• Assists with media outreach strategies, maintaining a current list of reporters and engaging in regular contact to pitch story ideas.
• Develops and implements communications and marketing plans for a variety of City projects.
• Assists with setting up quantitative and qualitative research tools (such as surveys, questionnaires, and website analytics) to gather data to inform communications strategies. Monitors and measures the results to demonstrate the reach of communications and adjust tactics as needed.
• Assists the City’s emergency management team to provide communication to the public in crisis situations.
• Writes, edits, and coordinates the City's monthly newsletter for residents and weekly internal newsletter for staff.
• Coordinates social media content and produces copy for the City's social media sites.
• Photographs and compiles digital images for publications, websites and social media and print materials.
• Performs other duties as assigned by the Communications Manager.

KNOWLEDGE, SKILLS, & ABILITIES REQUIRED

• Ability to communicate clearly, both orally and in writing, with the public, employees, and others in an effective, tactful, and courteous manner.
• Ability to establish and maintain positive, professional working relationships with co-workers, supervisors, and the public.
• Ability to work independently to complete tasks and responsibilities in accordance with established practices and procedures, with little or no supervision.
• Ability to exercise production creativity while demonstrating strong organizational skills, a high level of accuracy and attention to detail.

MINIMUM QUALIFICATIONS

• Bachelor's degree in communications, journalism, English, marketing, public relations, or closely related field.
• Three to five years of experience in communications-related field.
• Demonstrated experience in public relations and media relations.
• Demonstrated knowledge and proficiency with communications technologies, print materials, all social media platforms, and digital content.
• Excellent written and oral communication skills.
• Demonstrated production management skills and creativity.

DESIRABLE QUALIFICATIONS

• Master's degree in communications, journalism, marketing, public relations, English or closely related degree.
• Professional certification in communications, journalism, marketing or public relations.
• Experience in providing or managing communications for a municipality or other government sector organization.

SUPERVISION OF OTHERS

Position does not supervise others.

Anticipated Hiring Range: $90,796 – $98,205 Annually

2026 Full Salary Range: $90,796 – $124,260 Annually

Full-Time; Exempt; Non-Union; Benefits Eligible

The City of Bloomington is an Equal Opportunity Employer and is committed to creating a diverse workforce that reflects the community we serve. Applicants who are black, indigenous or persons of color are encouraged to apply. We also encourage women, veterans, members of the LGBTQIA community, and individuals with disabilities to apply.

The position description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change