Strategic Channel Marketing Manager, Intermediary Distribution

William Blair; Boston (MA); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k)

Profit sharing

Paid time off

Maven family & fertility benefit

Parental leave

Voluntary benefits

Job summary

William Blair is seeking an experienced Channel Marketing Manager for our Intermediary Distribution Channel to oversee campaign strategy, segmentation, and product marketing that drives brand awareness and adoption among advisors and financial institutions.

You will partner with product, investment teams, and marketing colleagues to create differentiated content and deploy integrated campaigns that resonate with the intermediary market.

Qualifications

• 10+ years financial services experience, ideally within asset management
• Experience in intermediary distribution channel marketing
• Experience marketing a range of investment products (ETFs, SMAs, mutual funds, private credit)
• Strong writing and ability to synthesize complex topics
• Client-centric focus and clear communication
• Demonstrated success in driving engagement and adoption of investment products
• Proficiency in MS Office and digital tools

Responsibilities

• Develop strategy and tactics for engaging intermediary clients and prospects with measurable outcomes
• Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content with quality and consistency
• Ensure strong engagement and alignment with intermediary distribution team leadership
• Interview with investment teams, sales, client service, and marketing to create thought leadership and value-added programs
• Develop more frequent product and market updates and insights beyond quarter-end
• Write compelling content that drives digital engagement
• Create targeted messaging and thought leadership outreach to support the intermediary channel
• Provide insight and support for media programs targeting the intermediary channel
• Leverage data and research to improve engagement and personalize content
• Demonstrate initiative in independently recommending and implementing marketing solutions
• Communicate progress, issues, and solutions

Skills

Campaign strategy

Content marketing

Segmentation

Product marketing

Data-driven marketing

Thought leadership

Intermediary channel

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Job description

William Blair is seeking an experienced Channel Marketing Manager for our Intermediary Distribution Channel to oversee campaign strategy, segmentation, and product marketing that drives brand awareness and adoption among advisors and financial institutions.

You will partner with product, investment teams, and marketing colleagues to create differentiated content and deploy integrated campaigns that resonate with the intermediary market.