Senior Intermediary Channel Marketing Lead (Wirehouse)

Financialnarrative; Boston (MA); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Allspring is seeking a U.S. Intermediary Channel Marketing Manager to lead a team of channel marketers supporting the U.S. Intermediary Sales Division with a focus on Wirehouse, Independent B/D and RIA client segments.

The role reports to the Head of U.S. Channel Marketing and will drive business results through a data-driven client journey and engagement strategy across lifecycle stages, owning the Wirehouse relationship.

Qualifications

• 7+ years of marketing experience.
• Strong knowledge of Microsoft Office (PowerPoint, Word, Excel).
• Experience in financial services/asset management preferred.
• Excellent communication and multitasking abilities.
• Ability to think strategically and build relationships.
• Experience with data-driven marketing and campaign analysis.

Responsibilities

• Lead the U.S. Intermediary Channel Marketing team to drive business results through a data-driven client journey.
• Manage campaigns for awareness, consideration and lead generation with Intermediary Sales leadership.
• Own the Wirehouse relationships and align with Sales to meet channel goals.
• Oversee cross‑channel compliance approvals for key deliverables.
• Support sales enablement via Seismic and internal channels.
• Analyze campaigns and events to report insights and demand.

Skills

Marketing experience

PowerPoint

Communication

Strategic thinking

Data analysis

Stakeholder management

Team collaboration

Tools

Seismic

Salesforce Marketing Cloud

Stensul

Job description

Allspring is seeking a U.S. Intermediary Channel Marketing Manager to lead a team of channel marketers supporting the U.S. Intermediary Sales Division with a focus on Wirehouse, Independent B/D and RIA client segments.

The role reports to the Head of U.S. Channel Marketing and will drive business results through a data-driven client journey and engagement strategy across lifecycle stages, owning the Wirehouse relationship.