Strategic Channel Marketing Lead Intermediary Distribution

William Blair; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Employer-paid disability and life 보험

Job summary

William Blair seeks an experienced Channel Marketing Manager for its Intermediary Distribution Channel to shape strategy, create differentiated content, and execute integrated marketing plans targeting advisors, gatekeepers, and financial institutions.

You will partner with Investment, Product, and Marketing teams to drive awareness of investment capabilities with data-driven segmentation and rapid go-to-market campaigns.

Qualifications

• 10+ years financial services experience, ideally within asset management
• Experience in intermediary distribution channel marketing
• Experience marketing a range of investment products, including ETFs, SMAs, mutual funds, private credit
• Strong writer who can synthesize complex topics
• Client-centric focus
• Proven track record in driving engagement and adoption of investment products in any capacity

Responsibilities

• Develop strategy and tactics for engaging intermediary clients and prospects, with measurable outcomes
• Develop compelling campaigns and differentiated content relevant to the intermediary distribution channel
• Increase brand awareness and engagement
• Promote products and solutions to improve adoption of capabilities
• Write compelling content that drives digital engagement
• Create targeted messaging and thought leadership outreach to support the intermediary channel
• Provide insight and support for media programs that target the intermediary channel
• Leverage data and metrics to continuously improve engagement and personalization

Skills

Channel marketing

Content marketing

Strategic planning

Cross-functional collaboration

Strong writing

Data-driven decision making

Microsoft Office

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office Suite

Job description

William Blair seeks an experienced Channel Marketing Manager for its Intermediary Distribution Channel to shape strategy, create differentiated content, and execute integrated marketing plans targeting advisors, gatekeepers, and financial institutions.

You will partner with Investment, Product, and Marketing teams to drive awareness of investment capabilities with data-driven segmentation and rapid go-to-market campaigns.