Strategic Channel Marketing Manager

Ferrara Candy Co.

Chicago (IL)

On-site

USD 120,000 - 160,000

Full time

5 days ago

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Benefits offered by this job

Annual bonus

Comprehensive benefits

Job summary

Ferrara Candy Co. is seeking a Manager, Customer Marketing to lead channel-focused initiatives that enable profitable sales growth. You will partner with Sales, Brand, Finance, and Commercialization teams to translate shopper insights into customer programs and campaigns.

Strong prioritization and stakeholder management are essential to drive ICP-aligned plans. You will influence across departments, manage budgets, and work on cross-functional teams to develop innovative channel plans while

Qualifications

Bachelor's degree in Business or Marketing required.
Minimum 5 years of marketing, sales, or business experience in the CPG industry.
Experience with syndicated data (IRI, Nielsen) and data-driven marketing.

Responsibilities

Collaborate with multiple cross-functional groups to execute brand and customer initiatives.
Represent the voice of sales in strategic initiatives with Marketing and Leadership.
Develop channel plans and campaigns aligned with brand strategy and budget.
Manage the customer marketing budget and prioritize spend with account plans.
Assess go/no-go actions based on strategic viability and market insights.
Understand markets and consumers to inform plans and growth strategies.
Handle multiple initiatives and meet deadlines in a fast-paced setting.